Entrepreneur and investor Marc Andreessen coined the term product-market fit in 2007 when he said, “Product-market fit means being in a good market with a product that can satisfy that market.” While there are ample articles that mention the term, detailed guidance on how to actually achieve product-market fit is scarce. Through our course we will explore an actionable model that defines product-market fit using five key components. From bottom to top, we will examine the layers of product-market fit beginning with your target customer and transitioning through your customer’s underserved needs, your value proposition, your feature set, and ultimately your user experience (UX). Our process is an iterative, easy-to-follow guide through each layer to achieve product-market fit. This process helps you to articulate, test, and revise your key hypotheses about your product and the market so you can define and improve your product-market fit. Using the principles of Lean Product Process, our course is structured in seven steps: determining your target customer, identifying underserved customer needs, defining your value proposition, specifying your minimum viable product (MVP) feature set, creating your MVP prototype, testing your MVP with customers, and iterating to improve product-market fit.
SP
Provided Good understanding about product market, how to analyze and do market segmentation. Doing the user testing by taking user interviews.
AS
I got many insights from this course that can be used for my job right now. I am really recommend this course to fellow students out there to getting know more about product-market fit.
JA
A very good and effective deliverable presentation, I have gain more knowledge. Thank you!
OL
This is the best course I have taken in this series. My god, I'm almost speechless. If only my laptop hadn't been faulty
显示：20/21
Thank you so much Coursera, I really appreciate your efforts and supports towards us, I never believed I will have any opportunity to earn a certificate like this, I haven't seen it though, I'm super excited and can't thank you less. Thank you so very much ,I can't wait to seeing my certificate soon. 🤗
I got many insights from this course that can be used for my job right now. I am really recommend this course to fellow students out there to getting know more about product-market fit.
Provided Good understanding about product market, how to analyze and do market segmentation. Doing the user testing by taking user interviews.
This is the best course I have taken in this series. My god, I'm almost speechless. If only my laptop hadn't been faulty
A very good and effective deliverable presentation, I have gain more knowledge. Thank you!
Great course, shortly about all necessary jobs to be done regarding market fit.
succint and to the point.
I just loved it
Great course
muy completo
good
course is structured and gives out a methodology any startup could adopt, be it software or hardware. However, it would have been nice had the course creator shared some relevant books based on which the course material has been created.
Very good teatcher, nice slides, I've learned a lot. Tought it would go deeper on some concepts, but it was a good course anyway
Es un buen curso, un poco largo y demasiado descriptivo, poco interactivo pero cumple su objetivo.
Quite an engaging course.
good
Superficial and obvious. The assignments (forum and quizzes) are useless. Use as example big companies, but the content is oriented to small web/apps products. Needs to put together a project. At least provide the PPT/PDF deck.
The instructor explains the basics of product market fit, but the course is more theory-based and has few up-to-date use cases or examples to illustrate the content.
Poor quality videos. No real hands on projects or much opportunity to engage with the content, just dry videos of slideshows.
Mostly concepts that are understood