In this module, we will analyze and evaluate visual communication using multiple perspectives and theories that are used to develop appropriate communication choices for information gathering and sorting. We will start by investigating the science behind visual communication and how the brain sorts information to try and make sense of the world. Then we will move on to cognitive perception and finally put all of this information together to understand how individuals interpret information to make meaning within the broader society.

Now that we have covered the history of visual communication as well as the science behind and theories of visual communication, we’ll use this module to articulate the fundamental elements and principles of formalist design that enable a visual message to meaningfully engage an audience. We will also be analyzing visual strategies in different media from different perspectives to better understand and see how visual cues and elements can impact meanings and messages.

In this module we will cover various design steps and processes. Good visual communication takes the time to explore, to take risks and to reiterate often. Don’t allow your first attempt at any solution to be your only attempt. Throughout this specialization you will be exposed to ideas, applications, experiences and opportunities you might otherwise overlook. Hopefully in the first three modules of this first course, you are coming to understand that visual communication requires familiarization and literacy with design that goes way beyond your typical design applications, word processing or presentation tools. Knowing these computer programs does not make you a visual communicator. Design is not a one-stop shop or a simple method to learn—and hopefully you will continue to learn about visual communication beyond these courses. That’s the point. While the courses in this speculation are primarily about creating visual artifacts that communicate effectively, that doesn’t mean you need to be an artist to succeed. Learning what doesn’t work is an essential process in understanding what does work. The more time you spend with the exercises in this course, the more skills you’ll develop as a visual communicator.