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学生对 University of Illinois Urbana-Champaign 提供的 The Digital Marketing Revolution 的评价和反馈

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1,773 个评分

课程概述

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

AS

Oct 10, 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK

Apr 1, 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

筛选依据：

276 - The Digital Marketing Revolution 的 300 个评论（共 479 个）

创建者 Jennifer H

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Nov 7, 2019

Excellent Course learned a lot

创建者 Rafay Z

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Sep 29, 2021

A great learning experience.

创建者 Jhavyen T

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Jan 25, 2021

Great course, I learnt a lot.

创建者 shobith R

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Jan 15, 2021

excellent and very help full

创建者 Latoya D G

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Aug 18, 2020

Absolutely love this course!

创建者 Tilim M

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Jun 24, 2024

This course is really good.

创建者 Taimoor A

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May 24, 2022

This course is very helpful

创建者 Ahmed G

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Feb 5, 2022

Great Experience. Thank you

创建者 Pranshu G

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May 16, 2020

that was a great experience

创建者 Amir M M L

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Jan 29, 2020

Great Course & Information

创建者 Mahaluckshmi K

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Oct 27, 2020

course content is awesome

创建者 Alan A S

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Jan 11, 2023

This course was amazing.

创建者 Vincent O

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Aug 4, 2019

Good course. Learn a lot

创建者 Sidharth M

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Oct 25, 2018

Really nice experience !

创建者 Gabriel A S

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Feb 9, 2025

Muy buen curso, gracias

创建者 SNEHA B

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Nov 3, 2024

Excellent curriculum!!!

创建者 Dosumu E B

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Sep 9, 2024

Excellent online class.

创建者 Carlos M

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Nov 10, 2019

the professor is great!

创建者 Deleted A

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Apr 18, 2022

That's so interesting!

创建者 Javier V

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Jun 11, 2018

Excellent, eye opening

创建者 itz c

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Aug 2, 2022

it was really helpful

创建者 Hamza A

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Apr 20, 2021

One word......Amazing

创建者 Priya P

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Mar 16, 2023

great course to join

创建者 Abrar A

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Sep 10, 2020

A very unique course

创建者 Mariya K

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Oct 3, 2022

Interesting course