Digital Marketing Basics

Digital Marketing Basics

位教师：Anton Voroniuk

顶尖授课教师

包含在中

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6个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

4 小时完成

灵活的计划

自行安排学习进度

6个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

4 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Master social media, email, and SEO tools to reach more people and build long-term loyalty with your customers.
Use web analytics and data to measure your results and make informed decisions that help your business grow.

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该课程共有6个模块

By the end of this course, you will master the core pillars of the digital landscape, from search engine visibility to building loyal online communities. You will gain a deep understanding of how to define target audiences, craft compelling brand voices, and use data-driven insights to guide your marketing decisions.

Completing this program equips you with a digital-first mindset, allowing you to translate your knowledge into impactful real-world strategies. Whether you are aiming to grow a business or advance your professional career, you will benefit from a structured understanding of the modern customer journey and the strategic tools needed to navigate it successfully. What makes this course unique is its holistic approach to the digital ecosystem. Rather than focusing on a single platform, we explore the interconnected roles of SEO, email retention, and social media psychology. This course bridges the gap between technical optimization and creative storytelling, providing a resilient foundation that stays relevant even as the industry evolves. If you want to transform from a passive observer into a strategic digital professional, this course serves as your essential roadmap.

Explore the transition to digital marketing and the ethical principles essential for success in modern business.

涵盖的内容

4个视频2篇阅读材料1个作业

4个视频总计9分钟

Introduction to the Course1分钟
What is Digital Marketing?2分钟
The Role and Impact of Digital Marketing in Modern Business5分钟
Getting Your Own Practical Companion2分钟

2篇阅读材料总计20分钟

The Evolution of Marketing: From Traditional to Digital10分钟
Ethics, Privacy, and Professional Standards in Digital Marketing10分钟

1个作业总计10分钟

Test your knowledge10分钟

Learn to identify target audiences and implement cohesive SEO, social media, and content strategies through practical marketing funnels.

涵盖的内容

5个视频2篇阅读材料1个作业

5个视频总计23分钟

Defining Your Target Audience and Value Proposition2分钟
Customer Journey and Funnels8分钟
SEO Basics for Marketers3分钟
Content Marketing Strategy5分钟
Social Media Marketing Overview4分钟

2篇阅读材料总计20分钟

Key Marketing Channels Overview10分钟
Setting Marketing Objectives and KPIs10分钟

1个作业总计10分钟

Test your knowledge10分钟

Learn to build and manage high-performance email campaigns by mastering subscriber lifecycles, psychological copywriting, and strategic segmentation.

涵盖的内容

6个视频1篇阅读材料1个作业

6个视频总计26分钟

The Strategic Role of Email Marketing2分钟
The Lifecycle of an Email Subscriber5分钟
Building and Cleaning Your Audience List6分钟
Psychology of Effective Email Copywriting2分钟
Segmentation and Hyper-Personalization6分钟
Email Analytics and A/B Testing Strategy6分钟

1篇阅读材料总计10分钟

Compliance, Privacy, and Global Standards10分钟

1个作业总计10分钟

Test your knowledge10分钟

Master the social media landscape by understanding platform algorithms, brand voice, and the strategic balance between organic content and paid advertising.

涵盖的内容

5个视频2篇阅读材料1个作业

5个视频总计14分钟

The Ecosystem of Social Media Platforms3分钟
Content Pillars and Brand Voice2分钟
Paid vs. Organic: Social Media Advertising Basics3分钟
Tracking Success — Social Media Metrics that Matter3分钟
How Can You Use Chat GPT to Respond to Comments on Social Media?3分钟

2篇阅读材料总计20分钟

Decoding Algorithms and Organic Reach10分钟
Community Management and Crisis Communication10分钟

1个作业总计10分钟

Test your knowledge10分钟

Master the search ecosystem and web analytics by optimizing site authority and leveraging GA4 for data-driven insights.

涵盖的内容

5个视频2篇阅读材料1个作业

5个视频总计14分钟

On-Page SEO — Content, Keywords, and Structure3分钟
Off-Page SEO — Building Authority and Trust3分钟
Technical SEO for Non-Techies2分钟
Data-Driven Decision Making3分钟
Meta Description Creation with Chat GPT4分钟

2篇阅读材料总计20分钟

The Search Engine Ecosystem10分钟
Introduction to Web Analytics — Google Analytics 4 (GA4)10分钟

1个作业总计10分钟

Test your knowledge10分钟

Explore emerging digital trends and validate your expertise through a comprehensive final evaluation and course summary.

涵盖的内容

2个视频1个作业

位教师

顶尖授课教师

Anton Voroniuk

SkillsBooster Academy

42 门课程15,602 名学生

提供方

SkillsBooster Academy

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