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学生对 University of Illinois Urbana-Champaign 提供的 Digital Marketing Analytics in Practice 的评价和反馈

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3,348 个评分

课程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

热门审阅

JJ

Aug 7, 2020

Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.

TC

Aug 31, 2020

thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.

筛选依据：

301 - Digital Marketing Analytics in Practice 的 325 个评论（共 720 个）

创建者 Maxie R V F R

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Oct 1, 2020

Good exposure to Digital Marketing !

创建者 Edson d O

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May 3, 2018

Good Course! Great Specialization!!!

创建者 Michael L

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Dec 4, 2017

Very interesting and helpful course!

创建者 Marcio B

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Jun 23, 2017

Amazing course with a great content.

创建者 Siddharth

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Jul 9, 2020

Not an easy course to learn,but fun

创建者 ADIL A

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May 11, 2020

Very great addition in my knowledge

创建者 Basel A A

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Nov 25, 2025

دورة مميزة ورائعة ، شكرا جزيلا لكم

创建者 J O

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May 21, 2018

Great course. Totally recommended.

创建者 Raphael V S

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Feb 12, 2018

I was very pleased with the course

创建者 Hamza H

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Dec 18, 2015

Excellent Course. Quality classes.

创建者 Mauricio O M

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Jan 3, 2022

Very useful. Totally recommended.

创建者 Chloe c

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Apr 5, 2020

very useful information to learn!

创建者 Simon P d G

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Apr 11, 2018

just need an update of the course

创建者 Khyati ( 2

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Mar 30, 2025

This course was well designed .

创建者 Mohamad s a

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Mar 2, 2021

I learn lot of digital marketing

创建者 vidisha s

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Jun 24, 2019

Very useful course all together.

创建者 Hassan M M H

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Nov 11, 2023

Very much excellently designed.

创建者 Saurav K

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Jul 6, 2020

This course was really helpful.

创建者 Jolène M

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Apr 21, 2020

Very interesting and complete !

创建者 Hailemariam K G

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May 18, 2019

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创建者 Nourdine E H

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Dec 3, 2017

great course and great teacher!

创建者 Favian O R M

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Aug 4, 2020

Excellent course, thanks Kevin

创建者 Angelo S

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Jun 21, 2021

Excellent material, thanks...

创建者 KARTIK D

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Oct 4, 2020

great course had a lot of fun