Every strong brand begins with clarity, purpose, and a story worth sharing. This course helps you shape that story into a visual language that feels authentic, consistent, and ready for real-world impact. You’ll learn how to define your audience, craft a value proposition that resonates, and turn these insights into expressive brand elements using Adobe Express, Illustrator, and Acrobat.
Design a Standout Brand That Connects With Your Audience
您将学到什么
Define your audience, identify their needs, and translate insights into a clear value proposition.
Build a cohesive visual system using color, type, and layout in Adobe tools.
Create reusable brand assets and a practical brand kit for multichannel use.
Communicate your brand story through polished, inclusive, presentation-ready materials.
您将获得的技能
- Typography
- Digital Assets
- Creative Thinking
- Adobe Creative Cloud
- Branding
- Storytelling
- Adobe Illustrator
- Creative Design
- Entrepreneurship
- Digital Marketing
- Visual Design
- Communication
- Brand Strategy
- Marketing Design
- Diversity and Inclusion
- Presentations
- Adobe Acrobat
- Target Audience
- Creative Problem-Solving
- Color Theory
要了解的详细信息
可分享的证书
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最近已更新！
November 2025
作业
5 项作业
授课语言：英语（English）
了解顶级公司的员工如何掌握热门技能
该课程共有3个模块
Every great brand starts with clarity. In this module, you’ll learn to connect your story to your audience’s needs and transform it into a value proposition that stands out. With Adobe Express and Illustrator, you’ll translate purpose into visual direction that feels authentic and unique.
涵盖的内容
3个视频5篇阅读材料1个作业
Turn strategy into style. Here you’ll build a visual system that keeps every design on brand — no matter the format. Through Illustrator and Express, you’ll learn how to apply color, typography, and layout to communicate value consistently and professionally.
涵盖的内容
4个视频1篇阅读材料1个作业
Your brand is more than a logo — it’s a story. In this final module, you’ll learn how to present your brand with clarity and confidence. You’ll use Express and Acrobat to build a branded deck or social series, check for inclusive messaging, and finalize materials for sharing or review.
涵盖的内容
2个视频4篇阅读材料3个作业
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状态：预览
状态：免费试用
状态：免费试用
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常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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