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学生对 University of California, Davis 提供的 The Strategy of Content Marketing 的评价和反馈

4.5
5,380 个评分

课程概述

In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

热门审阅

SC

Nov 10, 2019

This was a great course although it was difficult to find some of the materials they reference during the course, I was able to wing it but it would have been nice to have the full content available.

MM

Jul 7, 2021

Great materials. This course has everything you need to get started in content marketing. The actual course could have provided more case studies and hands on practice with the skills it covered.

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276 - The Strategy of Content Marketing 的 300 个评论(共 1,696 个)

创建者 MARTÍN M C W

Jun 24, 2020

An extremely helpful and informative course, especially in conjunction with multi-modal training. Training materials were well organized and provided good case studies. Instructor was extremely professional and pleasant to learn from.

创建者 claudia b

Nov 12, 2017

This course was well structure, with excellent learning resources and many tips on how to immediately use the knowledge gained during the course. I would recommend this course to anyone who wants to learn about content marketing!

创建者 uday s

May 2, 2020

Nice and easy to understand... Although they have used the text (2016 and we are in 2020), it helps in clearing basic doubts and great to learn basics. Having said this, they should introduce new text and things for 2020 as well

创建者 Maurizio Z

Apr 29, 2020

The course is well structured, the informations are clear and the explanations are not too formal. The content are very interesting and gives you the right basics and tools to write a compelling copy and create valuable content.

创建者 Debora C

May 28, 2020

Really well structured. It guided me step by step to the world of copy and content marketing with topics I've never heard previously during my marketing studies. A lot of readings and practice make this course really effective.

创建者 Aldana T m

Feb 8, 2023

Este curso me ha ayudado mucho en lo laboral, a entender las claves del contenido de marketing, como enfocarlo identificando las necesidades de mis clientes para llegar de forma más efectiva con mis mensajes. Muchas gracias!!

创建者 وحيد ف

Apr 19, 2022

This course was fully I found the scientific material good; and useful; And a mission to get started with content marketing. I think the presenter was very knowledgeable and a deep understanding of the material. thank you.

创建者 Lázaro V C J

Jul 25, 2020

This a great course. The only suggestion that I have is to the course provide a transcription of the podcasts. I heard all of them, but a transcription would make it easier to get my videos notes with ones from the podcast.

创建者 Marie L

Nov 16, 2020

The course are excellent and really helpful for my learning also upgrading my skills in content strategy marketing. Now i know the right way to do the content writing. Thank you Coursera for giving me opportunity to learn

创建者 Tanya K

Jun 9, 2020

This was my first experience with anything related to content and marketing. I have enjoyed the class and I am thinking of trying to get into this as a career. Thanks for all the information and good luck with everything!

创建者 Arsy M

Nov 19, 2021

This course has taught me many things about how to bring together valuable content to an audience who needs our content. And also plus how a content marketer acts professionally, this can also be our benchmark in acting.

创建者 Kashish A

Jan 3, 2021

THIS IS INDEED A VERY PRECISE AND LOVELY COURSE , IT REALLY HELPED LEARN A LOT ABOUT CONTENT WRITING PLUS THE FACULTY AND INSTITUTION TEACHING THE COURSE THEMSELVES ARE VERY RENOWED ORGANIZATION KNOWN FOR CONTENT WRITING

创建者 Milind A W

Jun 25, 2023

The course is good and well designed. it has covered all aspect of content marketing with good practical examples from industry. It has give good insights to me and it will help me on my job . Thanks for the good work.

创建者 Ayesha A

Jul 26, 2023

I must say, it was an excellent learning experience. Throughout the course, I gained a comprehensive understanding of various core strategies that content marketers utilize to acquire and retain customers profitably.

创建者 Elizabeth H

May 17, 2021

Often we find ourselves in comfort zones hence we’re scared of trying new things. It’s actually my first time undertaking an online course and I must say, it’s been worthwhile. Thank you Coursera for the opportunity.

创建者 Elena W

Feb 16, 2021

A great course to get you thinking about how you can encourage more prospects/clients, by thinking of them before the product or service you are selling - great tips which I will continue to use throughout my career.

创建者 Bruno F S

May 24, 2020

The Course was really helpful an spiring.

Now I feel capable of not only creating a content marketing strategy for my personal brand but also identifying new opportunities along this pandemic which we're all bearing.

创建者 enzo m

Nov 11, 2023

El curso es superútil, no nostante tenía experiencia en materia de marketing de contenido y seo, este curso me ayudo a comprender más y mejorar las estrategias de contenido para el marketing. Lo recomiendo a todos.

创建者 RUKEVWE E

Oct 31, 2022

This course simplies the art and business of content marketing. I failed one of my assignments and found a better way to do it. I love the experience, the genuinety, and the insights i have gotten from the course.

创建者 Shashank T

May 8, 2022

The whole course is designed perfectly. I found the content of the course to be good and very insightful. Special thanks to Ms. Simone, Mr. Alex & Ms. Frick for sharing their valuable experiences and knowledge.

创建者 Saidul I

Feb 15, 2022

I'm blessed finding this amazing course in Coursera. My heartiest gratitude towards all the team members, teachers, learners of this amazing journey. Special thanks to My Mentor Sonia Simon for her great effort

创建者 Nadia A

Oct 17, 2021

The course is great, it gave me a lot of information so that I can definitely use to start my own business and there were so many great tips throughout the course that I'm sure I'll refer back to in the future.

创建者 Maria F F d L

Dec 28, 2020

I loved this course. It has many materials (video, pdf and mp3) to help you study about effective content marketing, copywriting, branding management and digital marketing use in social media. Highly recommend.

创建者 Brian C

Oct 27, 2020

I am amazed at how much information this course encompasses. Even though this was my first course on the subject of content marketing; at the end of each module, I would be astonished at how much I had learned.

创建者 Faith N

Jul 31, 2024

I am so thankful for the course I learned. I will continue to keep learning to be an effective content marketer. I just wanna say thank you to this school and coaches I love this course I learned new things.