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学生对 Rutgers the State University of New Jersey 提供的 Business Intelligence and Competitive Analysis 的评价和反馈

4.4
240 个评分

课程概述

American Airlines (AAL), one of the world’s largest airline group and a SP500 company, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines, AAL needs to find out its key problems, the root causes, and how to turn the company and its stock price around. Addressing the challenge faced by AAL may well be a large-scale management consulting project. To start, business intelligence and competitive analysis (or competitive intelligence for short) is required to discover the problems and identify the causes for the company which lay the foundation for the turning-around strategies. In this course, you will gain the knowledge, skills and experience in data analytics / visualization and story-telling for effective competitive intelligence analysis. Upon completion of the course, you should be able to conduct competitive intelligence on companies of your choice like a management consultant. Note: To gain hands-on experiences in competitive intelligence via data analytics, you need to get into action. To this end, this course utilizes an external website (free) for you to practice the skills learned....

热门审阅

MR

Sep 21, 2020

It was an excellent Course. We all can have the data and different ratios from System and logs. But This course is a guideline on how to use it. Which ratios are more important to focus on.

AJ

Jan 25, 2023

The course was simple and easy to understand, especially for people with no actual business background. Perfectly suitable for people looking out to change professional domain.

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26 - Business Intelligence and Competitive Analysis 的 50 个评论(共 53 个)

创建者 Elmer J C F

Nov 19, 2021

great

创建者 Yaroslav K

Feb 23, 2022

A clear and concise course helping to build a framework for competitive analysis. It also provides access to a pretty handy tool for quick studies of industries and companies.

Even if the course is self-paced, its leader is personally present and replies quickly on the tool's page.

As a point of improvement, I would like the course going beyond purely financial and logistical analysis.

创建者 SWARNENDU D

Mar 4, 2022

I have learned a lot in this course about looking for particular data and how to analyze the same. This course provides the required perspective to analyze varous company data.

创建者 Josué M

Oct 13, 2020

It's a basic course which gives some insight on what KPI and characteristics we should look up when analyzing how our enterprise and our competence is performing.

创建者 Abhay J

Mar 25, 2022

great way to demonstrate busienss intelligena analysis

创建者 MAHMOUD R M K

May 9, 2021

Thank you, professor Yao Zhao. For all the effort you have made to communicate this useful information to all learners

创建者 Luis V D B

Oct 9, 2024

This is an amazing course, i learn a lot and it was pretty usefull to upgrade my skills in Business Intelligence

创建者 Olaiya A

Oct 3, 2025

Very eye-opening to a lot of industries, but it needs more African and Nigerian inputs

创建者 Azhar D

Oct 3, 2023

Очень полезный и познавательный курс

创建者 ariana

Sep 23, 2025

muy buen curso

创建者 Kirt K T

Nov 17, 2024

great course

创建者 Nadeem N

Jul 31, 2024

just best

创建者 Arshpreet K

Oct 15, 2023

excellent

创建者 LINDA N B A

Apr 8, 2021

Muy buena

创建者 Shadia A

May 13, 2025

bueno

创建者 Adarsh A

Nov 9, 2024

good

创建者 Shivam R

Nov 6, 2024

nice

创建者 Gonzalo M T M

Oct 16, 2021

f

创建者 saran P

Jun 25, 2025

I like this course my career best course for this

创建者 Gandhali I H

Nov 22, 2020

The course had extensive set of assignments !

创建者 Angello F G F

Apr 19, 2021

Doesn't really explain how to analyze the data, just teaches you how to use old-fashioned online software. Would be really nice if the teacher has had explained deeply what the Inventory turnover, cash cycle, and other indicators affects different industries and what to plan after that in order to improve the As-Is panorama

创建者 Shrikant P

Jul 2, 2020

Not satisfied

创建者 Sumit L

Mar 30, 2021

Course could have been better if more explanation was made into the topics rather than just graphs, website for which is not that good

创建者 Alfredo R M

Jul 16, 2024

no hay muchos alumnos vigentes y por ende las tareas o trabajos tardan en calificarse

创建者 Eduardo A R

Dec 22, 2020

Utiliza un programa muy especifico que no suele ser usado en ningún lugar