IBM

Business Strategy: Creating Competitive Advantage

IBM

Business Strategy: Creating Competitive Advantage

本课程是 IBM Management Consultant 专业证书 的一部分

Antonio Cangiano
Ahmed Hassan

位教师:Antonio Cangiano

包含在 Coursera Plus

深入了解一个主题并学习基础知识。
初级 等级

推荐体验

1 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度
深入了解一个主题并学习基础知识。
初级 等级

推荐体验

1 周 完成
在 10 小时 一周
灵活的计划
自行安排学习进度

您将学到什么

  • Assess an organization’s strategic position using PESTEL, Porter’s Five Forces, and SWOT to analyze external environments and internal capabilities.

  • Formulate growth and competitive strategies using positioning, portfolio analysis, and market-entry decisions like build, buy, or license.

  • Design forward-looking strategies using scenario planning and innovation frameworks to navigate disruption and achieve long-term success.

  • Develop end-to-end strategic plans and translate insights into executive presentations and implementation roadmaps for decision-making and execution.

要了解的详细信息

可分享的证书

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最近已更新!

April 2026

授课语言:英语(English)

了解顶级公司的员工如何掌握热门技能

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累 Business Strategy 领域的专业知识

本课程是 IBM Management Consultant 专业证书 专项课程的一部分
在注册此课程时,您还会同时注册此专业证书。
  • 向行业专家学习新概念
  • 获得对主题或工具的基础理解
  • 通过实践项目培养工作相关技能
  • 通过 IBM 获得可共享的职业证书

该课程共有4个模块

In this module, you will develop foundational skills in strategic thinking and analysis. You will explore how successful organizations create sustainable competitive advantages through systematic environmental scanning and capability assessment. The module covers essential analytical tools including SWOT, PESTEL, and competitive analysis frameworks. Through hands-on exercises, you will practice identifying strategic opportunities and threats while evaluating organizational strengths and weaknesses. This foundation prepares you to think strategically about complex business challenges.

涵盖的内容

10个视频9篇阅读材料3个作业2个插件

In this module, you will master advanced strategic frameworks used by top firms. You will explore competitive positioning strategies using Porter's Generic Strategies and Blue Ocean concepts. The module covers growth strategy frameworks including Ansoff Matrix and BCG Growth-Share Matrix. You will also develop skills in market entry analysis, expansion planning, and technology sourcing decisions (Build vs. Buy vs. License). Through case studies and practical exercises, you will learn to generate and evaluate strategic options systematically.

涵盖的内容

8个视频8篇阅读材料4个作业3个插件

In this module, you will develop capabilities in forward-looking strategic planning techniques. You will master scenario planning to prepare organizations for multiple futures. The module covers innovation strategy and responses to disruption. You will also learn to communicate strategy effectively to gain stakeholder buy-in. Through practical exercises, you will create strategic narratives that inspire action and build strategic resilience.

涵盖的内容

9个视频7篇阅读材料4个作业1个讨论话题3个插件

In this final module, you will synthesize all strategic planning skills through a comprehensive consulting project. You will develop a complete strategic plan for a technology company entering emerging markets. This capstone project demonstrates your ability to apply strategic frameworks, conduct thorough analysis, and develop actionable recommendations. The module concludes with career guidance for strategic planning roles.

涵盖的内容

2个视频6篇阅读材料1个作业1次同伴评审1个插件

获得职业证书

将此证书添加到您的 LinkedIn 个人资料、简历或履历中。在社交媒体和绩效考核中分享。

位教师

Antonio Cangiano
IBM
8 门课程703,117 名学生

提供方

IBM

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