Networking can feel awkward, transactional, or like a chore you keep meaning to get to. It doesn't have to. In this course, marketing strategist Joe Apfelbaum and community-builder Tami Schlichter, who together have trained over 10,000 business owners and sales professionals, teach you how to network the way the pros do — strategically, generously, and consistently.
You'll learn how to separate networking from prospecting and adopt the giver's mindset that produces the biggest long-term opportunities. You'll prepare an elevator pitch that makes people curious, find networking opportunities in unconventional places (airports, coffee shops, religious gatherings, online communities), and master the three-step approach for trade shows. You'll build a CRM and follow-up system that fits your existing workflow, design a focused social media strategy, and develop the daily habits that compound over months and years.
By the end of the course, you'll have a complete networking system — from the first hello to the long-term reconnection. Whether you're new to networking or want to take your existing relationships to the next level, this course gives you what you need to build a network that genuinely creates value, both for the people in it and for you.
Networking done wrong costs you relationships, time, and credibility. You’ll separate networking from prospecting, apply three core strategies that move your goals forward, and sidestep the most common mistakes that derail new networkers.
涵盖的内容
4个视频2个作业
显示有关单元内容的信息
4个视频•总计10分钟
Business Networking•2分钟
Networking vs Prospecting•3分钟
Successful Networking Strategies•3分钟
Mistakes With Networking•2分钟
2个作业•总计30分钟
Your First Outreach Sprint•20分钟
Networking vs. Everything Else•10分钟
Preparation for Networking
第 2 单元•小时 后完成
单元详情
When you show up without a plan, a pitch, or a giving mindset, even the best networking event becomes a missed opportunity. You’ll get clear on your goals and your offer, build a giver’s mindset, and craft an elevator pitch that makes people lean in instead of tune out.
涵盖的内容
5个视频1篇阅读材料1个作业
显示有关单元内容的信息
5个视频•总计17分钟
Effective Networking Preparation•2分钟
Understanding Yourself•4分钟
Managing Networking Expectations•3分钟
Establishing a Giver Mindset•6分钟
Elevator Pitch Strategy•2分钟
1篇阅读材料•总计10分钟
The Authentic You: Why Showing Up as Yourself Wins•10分钟
1个作业•总计10分钟
Show Up Ready•10分钟
Places for Networking
第 3 单元•小时 后完成
单元详情
Networking opportunities don’t only live at after-hours mixers and industry events. You’ll find your best networking venues, choose the right groups, and build a playbook for connecting in person and online.
涵盖的内容
4个视频1篇阅读材料1个作业
显示有关单元内容的信息
4个视频•总计14分钟
Networking Everywhere•2分钟
Popular Networking Groups•4分钟
Trade Show Networking•5分钟
Virtual Networking Strategies•3分钟
1篇阅读材料•总计10分钟
Choosing the Right Networking Group•10分钟
1个作业•总计10分钟
Where Networking Happens•10分钟
Managing Your Networking
第 4 单元•小时 后完成
单元详情
Without a system to manage your contacts, your best networking conversations fade into a list of
forgotten names. You’ll set up a CRM that fits your workflow, build a follow-up rhythm by contact tier, and dramatically improve your response rates.
涵盖的内容
4个视频3个作业
显示有关单元内容的信息
4个视频•总计18分钟
CRM for Networking•4分钟
Follow-up Systems•5分钟
Social Media Strategy•3分钟
Getting Responses•6分钟
3个作业•总计50分钟
Set Up Your Networking CRM•20分钟
Tier Your Network•20分钟
Stay Top of Mind•10分钟
Putting Networking To Work
第 5 单元•小时 后完成
单元详情
Everything you know about networking is only as valuable as your ability to put it into practice every day. You’ll run productive networking calls, host your own events, reconnect with dormant contacts, and build the daily habits that make networking automatic.
涵盖的内容
5个视频1篇阅读材料1个作业
显示有关单元内容的信息
5个视频•总计17分钟
Perfect Networking Call•4分钟
Running Networking Events•5分钟
Reconnecting With Contacts•3分钟
Automatic Networking Habits•5分钟
Becoming a Connector•2分钟
1篇阅读材料•总计10分钟
How to Run a Networking Event People Want to Come Back To•10分钟
Built on a decade of creating exceptional video libraries for world-class brands, Madecraft brings you authentic learning for the way we live now. Partnering with bestselling authors, renowned professors, and industry leaders, we pair expert-led content with practical tools to accelerate your career and personal growth.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.