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学生对 IE Business School 提供的 Branding and Customer Experience 的评价和反馈

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545 个评分

课程概述

Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage....

热门审阅

VG

Oct 15, 2020

Amazing insight into the customer journey and product design.

MS

Mar 22, 2025

Really cool! I wish there were a specialization only focused on CX.

筛选依据：

51 - Branding and Customer Experience 的 75 个评论（共 123 个）

创建者 Sebastian M

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Sep 22, 2020

Excelente profesor y profundidad del curso!

创建者 Suryadeep M

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Aug 2, 2021

Thoroughly explained and relevant content

创建者 JORGE G G

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Aug 11, 2025

excelente contenido y amplia explicación

创建者 Juan P M M

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Sep 28, 2020

Gracias, un curso y docente EXCELENTES.

创建者 Charlotte W

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Jun 11, 2024

High quality content, I learned a lot!

创建者 Noman H S

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Apr 27, 2020

very informative and beneficial course

创建者 Alan R L

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Apr 6, 2020

Conteúdo e metologia de alto nível!

创建者 Taiwo T

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May 18, 2021

I totally loved the experience!

创建者 Emmanuel D C

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May 15, 2020

Thanks this was really helpful!

创建者 milenaguila 6

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Feb 9, 2022

Es un curso de gran provecho

创建者 Teacher K

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Dec 16, 2021

Highly recommended course!

创建者 Camellia L

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Sep 13, 2025

Profound and interesting

创建者 Vijay S

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Aug 12, 2020

Very nicely explained &

创建者 SAMANTHA D N

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Apr 10, 2025

Buen curso, me gusto

创建者 Sandra N

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Jun 14, 2022

Absolutely worth it.

创建者 Lilian M

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May 18, 2022

i love the course

创建者 Julio V M A

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Jan 31, 2022

very good thanks

创建者 Oscar E D D L T

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Oct 5, 2020

Excelent course!!

创建者 Jhemeli G

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May 22, 2019

Muy buen profeso

创建者 Samuel T

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Aug 8, 2023

Very insightful

创建者 Tatiana V S C

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Jun 22, 2023

Muy buen curso!

创建者 Alejandro D S

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Nov 30, 2021

Excelente curso

创建者 Luis M E

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Feb 8, 2021

amazing program

创建者 Rosa L

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Nov 16, 2022

Extraordinary.

创建者 Catea S

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May 31, 2024

Great Course!