a great course curated by prof. Nader, of LBE. This course has expanded for me the horizons and understanding of branding for me, and has added tremendous amounts of value which can not be quantified by any Means.

Fantastic! This MOOC is complete and perfectly explained. I liked the way multiple present cases were shown as examples. I'd definitely recommend this course to everybody interested in brands and brand management.

This is a course that will be very helpful to those seeking to better their skills in brand management. It offers new perspectives on how a brand is developed and how it relates to the business and its consumers.

I think this course was beautifully crafted by the professor, He was clear, inviting, and very knowledgeable. I like that he is not old school but u to the times. Love the interviews he did. Well done. Thank you!

Thank you, Nader Tavassoli. I recently concluded my ownership of my first company, a venture I had for 14 years. Participating in your course has significantly boosted my confidence for my next business venture.

Great and useful course, the examples are perfect and the tools about marketing and very helpful. I just feel more motivate it to develop the brand image in my own company and feel more confident to lead my team

Excelente curso administrado pelo professor Nader Tavassoli, foi muito importante ter feito o curso logo em seguida a conclusão do MBA pois tiver visões e aprendizados que condiz com meus estudos. Super indico.

During the study on this course I learned many new concepts around this topic and I am deeply grateful for the lecturer for his interesting and insightful reflections with clear and simple instances. Thank you.

Amazing Insight into Brand. The new concepts 3Es, 3Bs and 6As explained by Prof. Nader Tavassoli were an eye-opener and we can actually implement them in systematic ways. It will definitely help the Brand grow.

This course was Amazing. I have learned so many different avenues and ways of how to define and look at brands. The instructor was great and very detailed. The information was very relatable and understandable.

Very good content and professionals. Good for communcation students who want to learn more about Marketing. Good for Marketing student who want to have a different and more real perspective of Brand Management.

The course was perfect, the teacher explained everything in such a detailed and simple way that a person outside the area could easily understand, highly recommended, totally satisfied with everything learned.

It helped me understand Brand Management in the real sense and how the customer experience and its journey is what matters, was very crucial to learn along with those great examples and an awesome explanation.

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

Helpful?

The way Prof. Nader taught this course will leaves an impression on you and helps you remember all the important concepts much more easily. It is a fun way to learn and I would love to keep learning from him.

Professor Nader Tavassoli has been really helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

I think it is the best online course on brand management. It is very much simple and organized. I am not a business graduate but I understood every bit of it. A BIG THANKS TO MR. NADER! U ARE SIMPLY AWESOME!

The course was intensive but worth my time invested. The teacher was very pleasant and the way he explained the subjects were very clear. I loved the interviews with people who have experience in the field.

This course provides in-depth insights on the new branding techniques and also includes interviews with different Heads from various companies to understand their strategies. I highly recommend this course.

Thoroughly enjoyed every bit of this course. Prof. Tavassoli, the simplicity and finesse with which you have exaplained complex concepts is amazing. The learnings and applications are very relevant and apt!

Most comprehensive in depth course I have attended.Thoroughly and carefully delivered with great attention to detail by Professor Nader Tavassoli. Excellent presentations. Smart and progressive material.

Excellent course, I've been in marketing for 20 years and this was an excellent refresher about what makes a good brand, a LEADING brand. Nader Travassoli is absolutely superb. Highly recommend his course.

I had a wonderful experience learning about aligning your business, Brand and Behaviour through this course. Really enjoyed Professor Tavassoli's way of teaching and felt super connected through this MOOC!

excellent course, Excellent Professor Tavassoli! I'd like to apply to an undergraduate course but I have no economic possibilities at the moment. Thank you for all, Professor Tavassoli!

Giovanna Castellana