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返回到 Brand and Product Management

学生对 IE Business School 提供的 Brand and Product Management 的评价和反馈

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2,681 个评分

课程概述

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: https://hua.dididi.sbs/learn/gestion-marca-producto...

热门审阅

AR

May 12, 2020

Learnt about how to build brand equity, brand architecture and brand portfolio, what is brand pipeline and how to manage brand engagement, which are going to help me in my marketing career.

MA

Jan 28, 2022

the course included alot of know-how regarding building the product & brand architecture, gaving me a better understanding regarding the brand DNA & the building the brand portfolio.

筛选依据：

351 - Brand and Product Management 的 375 个评论（共 574 个）

创建者 Dennis P C

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Oct 7, 2020

Engaging experience!

创建者 Anirudh M

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Apr 25, 2020

The prof is amazing!

创建者 Seng L G

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Apr 29, 2019

useful and practical

创建者 Sivakumar C

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Mar 3, 2016

Very Comprehensive !

创建者 Темірова С Қ

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Oct 16, 2024

очень полезный курс

创建者 Rajendra P R

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Aug 23, 2020

Fantastic course...

创建者 kundan k

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Dec 14, 2019

best for corporates

创建者 kevin g

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Aug 28, 2016

Thanks !!! A Lot !!

创建者 Geetendra S D

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Jun 24, 2016

excellent professor

创建者 Alison G d C

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Jun 30, 2020

Excellent course !

创建者 Manjunath S K

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Jun 5, 2020

Very good course..

创建者 Fr A I F

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Jan 6, 2020

Wonderful journey.

创建者 Tanya G

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Oct 22, 2023

Very informative.

创建者 Rami A S

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Nov 7, 2020

Very Informative

创建者 victor d

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Oct 23, 2020

Great time here.

创建者 Vignesh M

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Sep 29, 2020

Excellent course

创建者 Wang Y

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Sep 7, 2020

very nice class～

创建者 Arun K M R

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Sep 2, 2020

Excellent course

创建者 SWAPNIL B

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Aug 29, 2019

very good course

创建者 Yasmeen S

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Jan 27, 2018

Excellent course

创建者 Adeleke A

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Dec 31, 2017

FANTASTIC COURSE

创建者 Harshal J

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Dec 6, 2016

Very informative

创建者 Virendra G

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Oct 9, 2016

Excellent course

创建者 suryakant p

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Jan 22, 2022

Nice Experiance

创建者 Sakib I J

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Aug 8, 2020

Very up to date