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学生对 IE Business School 提供的 Brand and Product Management 的评价和反馈

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2,681 个评分

课程概述

The main objective is identify the critical information needed to develop a product and brand strategy that generates both quick wins and long-term value. Along this course, you will learn brand and product strategy key concepts such as product lifecycle, product demand estimation, product and brand development and launching, product pipeline, competitors analysis, brand essence and identity, brand architecture, brand equity, brand portfolio, customer experience journey, purchase funnel, key customer touchpoints and brand engagement. By completing this course, you will be able to create an activity plan to bring your brand strategy to life - both externally toward consumers and internally toward employees. You will be able to define the right metrics for determining success when implementating your product and brand strategy, considering any adjustments that may need to make under a test-and-learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marketing Consultant - will guide you through six modules that begin by explaining the challenge of managing products through their "lifecycle" and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumers and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course that enables your understanding on the importance of brand and product management and then use brand development tools, architecture, and portfolios, to achieve success. This course is also available in Spanish. To join the fully translated Spanish version, visit this page: https://hua.dididi.sbs/learn/gestion-marca-producto...

热门审阅

MA

Jan 28, 2022

the course included alot of know-how regarding building the product & brand architecture, gaving me a better understanding regarding the brand DNA & the building the brand portfolio.

IP

Mar 8, 2017

The course (videos and especially teacher) are very well done and I've enjoyed that however in my opinion the content is more for marketing beginners and doesn't go much in depth.

筛选依据：

226 - Brand and Product Management 的 250 个评论（共 574 个）

创建者 Ruchi C

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Jul 14, 2016

Good one to begin with. Very well laid out and illustrated.

创建者 Abhinav A P

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Jun 17, 2021

Really good course. Very informative and well structured.

创建者 Adekola F

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Oct 20, 2017

All I can say is that the course is amazing. I've learnt a

创建者 Jai K

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Jan 18, 2017

Great course to learn about brands and product management.

创建者 Catalina G C

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Mar 6, 2016

Great course! I really enjoy all the videos and lectures.

创建者 Dallas M

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Jul 29, 2021

Loved this course and are looking forward to taking more!

创建者 Tamil S V K

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May 18, 2020

This course is quite informative and learnt new concepts.

创建者 Diksha S

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Mar 14, 2017

Great Course! I got to learn a lot. Very useful content.

创建者 Gustavo G

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Mar 8, 2016

I had learn in this course! More than my own university.

创建者 Mathieu P

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Aug 13, 2020

An intense and exciting course, I highly recommend it !

创建者 raj u

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Jan 13, 2017

Analysis of an issue is super along with illustrations.

创建者 Maleshoane L

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Feb 22, 2024

Learned a lot of new concepts, best course ever for me

创建者 Anjali s

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Jan 4, 2021

THE COURSE IS VERY INFORMATIVE AND EASY TO UNDERSTANDA

创建者 Anna B

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May 8, 2020

Great course, clear structure, incredibly interesting!

创建者 Joshua A

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Oct 28, 2021

ooh what a course on branding.....thoroughly enjoyed

创建者 Dr V G

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Jun 10, 2020

Practical case study of lemondae is very good example

创建者 Ximena M G

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Jul 11, 2025

Excelente y muy completo curso !! Muy disfrutable !!

创建者 oded d

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Feb 9, 2022

this is an eye opener and exactly made for my needs.

创建者 Christian R

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Nov 1, 2021

The topic very interesting. I have learned too much.

创建者 YUDHEESH P

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Sep 1, 2020

It was awesome and that Marketing Funnel was amazing

创建者 Sylvano I

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Aug 19, 2020

very informative learnt so much on brand management

创建者 Muhammad S

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Jul 22, 2020

Very interesting and valuable for business students

创建者 Clicks & E

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Jul 24, 2017

Great course with good examples explained properly

创建者 Agnieszka

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Feb 26, 2017

Excellent! I really enjoyed following this course.

创建者 Ivonne M

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Mar 16, 2021

Muy completo el curso, solo que n otiene creditos