Learn how to make your pages shine in Google and AI-powered results by mastering five key on-page elements—titles, headings, meta descriptions, alt text, and links. Through hands-on activities and guided reflections, you’ll practice real-world optimizations and create keyword-rich, conversational FAQs that win People Also Ask and AI snippet spots. Perfect for marketers, creators, and entrepreneurs ready to turn content into discoverable, trusted assets.
Learn how to make your pages shine in Google and AI-powered results by mastering five key on-page elements—titles, headings, meta descriptions, alt text, and links. Through hands-on activities and guided reflections, you’ll practice real-world optimizations and create keyword-rich, conversational FAQs that win People Also Ask and AI snippet spots. Perfect for marketers, creators, and entrepreneurs ready to turn content into discoverable, trusted assets.
涵盖的内容
7个视频2篇阅读材料5个作业
显示有关单元内容的信息
7个视频•总计29分钟
Boost SEO: On-Page Elements that Drive Visibility in Search & AI •3分钟
Why On-Page SEO Drives Visibility in Search & AI•4分钟
Five On-Page Elements that Make or Break Visibility•5分钟
Annotating On-Page SEO in a Real Blog Post•4分钟
Writing FAQs That Rank•7分钟
How Airbnb Turned FAQs Into a Search Visibility Breakthrough•5分钟
Congratulations and Continuous Learning Journey•2分钟
2篇阅读材料•总计13分钟
What Is On-Page SEO? Key Elements & Best Practices•7分钟
FAQ Pages for SEO (Examples & Best Practices)•6分钟
5个作业•总计77分钟
HOL: SEO Content Audit — Spot, Annotate, and Optimize a Blog Post•25分钟
Spot the On-page Elements•6分钟
HOL: Insert Keyword-Focused FAQs into a Blog Article•20分钟
Coursera brings together a diverse network of subject matter experts who have demonstrated their expertise through professional industry experience or strong academic backgrounds. These instructors design and teach courses that make practical, career-relevant skills accessible to learners worldwide.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.