Chevron Left
返回到 Attract and Engage Customers with Digital Marketing

学生对 Google 提供的 Attract and Engage Customers with Digital Marketing 的评价和反馈

4.8
7,422 个评分

课程概述

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

热门审阅

JC

Apr 21, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

TA

Mar 25, 2023

Has been a great experience!, this course has a lot of information that keeps your thoughts running and helps you to better understand our surrounding conditions in digital marketing.

筛选依据:

251 - Attract and Engage Customers with Digital Marketing 的 275 个评论(共 1,549 个)

创建者 Brennan W

Aug 3, 2023

Great. Through this course I was able to gain the foundational knowledge necessary to enhance user experience by leveraging digital marketing.

创建者 Kyaw S L

Aug 25, 2022

This course support me to understanding digital marketing insight. It is really eligilbe for professional digital marketing. Thanks for that.

创建者 BRENORD O

May 1, 2025

Ce cours est fantastique! Il m'as permis de développer toute la confiance qu'il me fallait pour avancer dans le domaine du Marketing digital.

创建者 Patty S

Jul 21, 2024

this course has taught me so much and has allowed me the ability to have conversations about possible improvements at my place of employment.

创建者 Manini T

Aug 13, 2023

it is not an easy course that requires commitment throughout. SEO and broader SEM are eplained and applied satisfactorily. The end is sweet1

创建者 Rahul P

Oct 27, 2024

This Course not only take you throught theroy, but also provides practice & related materials to enhance your skills. " Job ready skills" 👍

创建者 Catherine

Jul 12, 2023

Each course builds upon the previous. This one had more practice activities that were very helpful in putting the information into context.

创建者 Gladys B

Mar 16, 2023

The instructor is well versed in the topic, he's engaging and encouraging as well. I am glad I took this course and was able to complete it.

创建者 Brenda C

Oct 9, 2022

Really enjoyed the course and the activity that was given. Help me enhance my learning by implementing what I'm learning to actually do it.

创建者 Reza T

Oct 11, 2022

This is what you want, if you are looking for something fun and beneficial. It was designed to help us find a career of course. So, do it.

创建者 Luz e c s

Sep 13, 2025

Excelente, muy completo y facil de enternder .. me gustarian algunas practicas, asi voy teniendo mas experiecnia y amplicando lo aprendido

创建者 Rosa B C

Jul 31, 2025

Es un muy buen curso, la traducción al Español necesita un pequeño pulido, pero la base de Inglés es buenísima así que es fácil de seguir.

创建者 Amitabh S

Feb 27, 2025

This particular course has a lot of things to learn. One must go through this course for Google ads, SEO, and to learn about user persona.

创建者 Jason B

Oct 19, 2023

Loved learning about creating a customer persona, marketing funnel, SEO, SEM, and display advertising! I'm ready to sell something online!

创建者 Neha A M

Aug 27, 2025

The course was very engaging and included real life examples. The on-hand exercises were very helpful to understand concepts more deeply.

创建者 Guadalupe V

Mar 26, 2025

Fue muy útil conocer los principios básicos del SEO y SEM, además los anunacioa para atraer clientes a la tienda física y online. Gracias

创建者 Sona S

Jun 12, 2024

Having completed Google's PM and now this I must say Coach AK was super helpful, He has a way to explain things that just stays with you.

创建者 Fahim J

Oct 8, 2023

Its really an incredible journey so far to learning and understanding about digital marketing tools and tactics with real life scenarios.

创建者 Leah S

Oct 27, 2022

Excellent introduction to SEO. Easy to follow and knowledable instuctor. Engaging user experience at at amazing price! Thanks so much

创建者 Enriq' M

Jan 16, 2024

Super helpful, very interactive and interesting content. The knowledge obtained here are 100% to implement in the profession day-by-day.

创建者 Christina K

Aug 9, 2022

It's been great. Starting a Digital marketing agency, this has helped build on my knowledge so I can better understand SEO and ads etc.

创建者 Hamda N

Dec 26, 2022

Course regarding SEO & SEM was dry, but display ads domain was quite interesting. Overall, learning experience was fine. Thanks Google!

创建者 Romeo j S

Aug 17, 2025

very insightful I'm from the Philippines and now only I understood the ins and out of digital marketing new things to learn every day!

创建者 Rudney G C

Sep 8, 2023

First of all, I would like to thank the instructors of this wonderful course that taught me a lot, thank you all.

Rudy Correia - Brasil