Transform your product analytics capability with advanced user segmentation and retention optimization techniques. This course empowers data analysts to move beyond surface-level metrics to uncover deep behavioral patterns that drive product success.
Analyze Users & Optimize Product Retention
只需 199 美元（原价 399 美元）即可通过 Coursera Plus 学习更高水平的技能。立即节省
您将学到什么
Clustering-based user segmentation uncovers behavior patterns for better personalization and targeting.
Retention methods shape insights—choosing the right one ensures accurate product health assessment.
Identifying power users enables better retention, feature design, and lifetime value growth.
Clear communication and documentation turn technical analysis into actionable, team-wide impact.
您将获得的技能
- Advanced Analytics
- Applied Machine Learning
- Machine Learning Algorithms
- Customer Insights
- Data Preprocessing
- Technical Documentation
- Unsupervised Learning
- Data-Driven Decision-Making
- Marketing Analytics
- Performance Measurement
- Product Strategy
- Data Analysis
- Product Management
- Data Presentation
- Customer Analysis
- Customer Retention
- Data Storytelling
- Strategic Decision-Making
要了解的详细信息
了解顶级公司的员工如何掌握热门技能
积累特定领域的专业知识
此课程作为 的一部分提供
在注册此课程时，您还需要选择一个特定的合作项目。
- 向行业专家学习新概念
- 获得对主题或工具的基础理解
- 通过实践项目培养工作相关技能
- 获得可共享的职业证书
该课程共有2个模块
Learners will master k-means clustering implementation using scikit-learn to segment users based on RFM variables, enabling them to create data-driven user profiles that inform product strategy and targeted interventions.
涵盖的内容
1个视频2篇阅读材料2个作业
Learners will analyze different retention calculation methodologies, understand their strategic implications, and create technical recommendations that guide data-driven retention strategy decisions in product analytics contexts.
涵盖的内容
2个视频1篇阅读材料3个作业
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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