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Analyze Metrics & Schedule Social Posts

本课程是 Digital Marketing Operations & Analytics 专项课程的一部分

位教师：Hurix Digital

包含在中

了解更多

2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

1 小时完成

灵活的计划

自行安排学习进度

2个模块

深入了解一个主题并学习基础知识。

初级等级

推荐体验

1 小时完成

灵活的计划

自行安排学习进度

您将学到什么

Effective measurement needs understanding metric relationships and their influence within the broader campaign ecosystem, not just definitions.
Strategic social scheduling requires mastering platform algorithms, audience behavior, and hashtag strategy—not just timing posts.
Digital marketing success demands both meaningful data analysis skills and systematic campaign execution with industry-standard tools.
Communicating performance insights to stakeholders requires technical understanding plus presentation skills—analysis alone isn't enough.

您将获得的技能

您将学习的工具

Digital Marketing Tools

要了解的详细信息

可分享的证书

添加到您的领英档案

了解顶级公司的员工如何掌握热门技能

了解关于 Coursera for Business 的更多信息

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

积累特定领域的专业知识

本课程是 Digital Marketing Operations & Analytics 专项课程专项课程的一部分

在注册此课程时，您还会同时注册此专项课程。

向行业专家学习新概念
获得对主题或工具的基础理解
通过实践项目培养工作相关技能
获得可共享的职业证书

该课程共有2个模块

Ready to transform your digital marketing impact? This course empowers aspiring marketing professionals to master the essential metrics that drive campaign success and the scheduling strategies that maximize social media reach.

You'll discover how to articulate the precise differences between key performance indicators like CTR, conversion rates, and engagement metrics, then learn to apply professional social media management platforms to schedule posts with strategic hashtags that boost discoverability. By completing this course, you'll confidently analyze campaign performance data, create clear metric explanations for team members, and execute content scheduling workflows that ensure consistent, optimized social media presence. This course is unique because it combines analytical thinking with hands-on tool mastery, preparing you for immediate workplace application in digital marketing roles. To be successful in this project, you should have basic familiarity with digital marketing concepts and comfort navigating web-based platforms.

单元详情

Learners will explore why metrics expertise is crucial for digital marketing success, understand key performance indicators and their relationships, practice analyzing metric data through guided demonstrations, apply their knowledge by creating explanatory content for team members, and validate their comprehension through knowledge checks.

涵盖的内容

3个视频2个作业

Learners will explore the strategic importance of systematic social media scheduling, master hashtag optimization strategies, practice complete scheduling workflows through hands-on demonstrations, execute real-world posting scenarios with approved content, and demonstrate proficiency through comprehensive assessment.

涵盖的内容

2个视频2篇阅读材料3个作业

2个视频总计14分钟

Social Media Management Platforms: Essential Features and Strategic Applications 7分钟
Social Media Scheduling with Free Tools6分钟

2篇阅读材料总计15分钟

Strategic Hashtag Optimization for Maximum Social Media Reach8分钟
Social Media Post Scheduling with Native Platform Tools7分钟

3个作业总计28分钟

Comprehensive Social Media Campaign Execution and Analysis10分钟
Execute Complete Social Media Scheduling Campaign with Strategic Hashtag Implementation 15分钟
Social Media Scheduling and Hashtag Strategy Knowledge Check 3分钟