What Is CTR (Clickthrough Rate)?

Clickthrough rate (CTR) is a way to measure the percentage of people who perform an action, like clicking, when they see an online advertisement or webpage. A high CTR is preferable because it means that users find your ad or webpage highly relevant and engaging to the target audience. CTR is an important metric when it comes to digital marketing efforts like search engine optimisation (SEO). 

The calculation for CTR accounts for the number of times people saw the ad or webpage link versus the number of times they took action. Many programmes will automatically calculate CTR, but the equation is typically the number of clicks divided by the number of impressions. 

For example, let’s say you publish a blog post featuring an ad that 5,000 people saw and 230 people clicked on. Your CTR would be 4.6 per cent. If the ad garnered 1,200 clicks, your CTR would be 24 per cent. The definition of a "good" clickthrough rate depends on the industry, type of ad or website, and platform where you display the link (for example, email, Google search, or display ads on a blog).  

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Clickthrough rate (CTR) measures the percentage of users who click on an ad or link out of the total number of users who viewed it, indicating the effectiveness and relevance of the ad or webpage to its target audience. If you plan to pursue a career in digital marketing, knowing how to measure this metric is essential to your work.

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