How to Set Up Shopify Dropshipping

Dropshipping is an e-commerce method where you build a website that sells products a separate company fulfils and ships. As the owner of a dropshipping business, you’re responsible for selecting the products, posting them to your online store, and working with reliable dropshipping companies to ensure the products are high-quality and delivered in a timely manner.

Dropshipping is a business model for people looking to break into e-commerce, who have limited space to store products, and who don’t want to be responsible for shipping lots of products from their homes. Shopify’s platform makes creating a dropshipping store simple and straightforward without the need to learn any coding. With Shopify, you’ll have the tools to set up your dropshipping store, handle payments, and market your products.

By the end of this tutorial, you’ll be able to create your own Shopify dropshipping store.

How to set up Shopify dropshipping

Shopify is a user-friendly platform for launching a dropshipping store. The following offers a list of what you’ll need to do to start:

1. Identify your product niche.

2. Define your audience.

3. Open a Shopify account.

4. Install dropshipping apps.

5. Set up your store.

Let’s go over these steps in more detail.

1. Identify your product niche.

When choosing which products to sell in your store, it’s important to balance your passions and interests with the market's demands. You’ll want to sell something that genuinely interests you so that you don’t burn out or grow bored, and you’ll also want to sell products you know other people are searching for. 

Keyword research and market trends are great places to start. You’ll also want to consider items with a high profit margin that are also specific so that you aren’t competing in a saturated market. For example, phone cases are a high-demand product, but those with 3D designs are more niche.

2. Define your audience.

Understanding your target audience's needs will help you create more effective marketing strategies, choose better-performing products, and increase your website traffic. Ask yourself who needs your product, how much they’re willing to spend, and where they like to interact online.

3. Open a Shopify account.

Once you know what you want to sell and who you want to sell it to, it’s time to open a Shopify account. If available, you can sign up for a free trial and use it to experiment with different products and marketing techniques. Shopify requires an email, and it’s best to set up an email address specific to your store. Then, follow the prompts from Shopify to set up your account.

4. Install dropshipping apps.

Once your account is set up, you can either search for dropshipping suppliers on your own or use the dropshipping apps Shopify offers. The apps are available in Shopify’s app store and offer a huge variety of suppliers and products. The Oberlo app is built-in and provides access to products through AliExpress, but they also have other options as well. Select the ones you’d like to work with and add them to your store.

5. Set up your store.

Next, it’s time to set up your store. Choose a domain name that’s short and easy to remember. Follow Shopify’s prompts to select your store’s design, add copy, and attach the domain name. Then, import the products you want from the apps. You can search the products by review, price, and shipping options. Select “Add to Import List”. Once the items are in the import list, you can edit their price, descriptions, and more. Once you select “Import”, the items appear on your storefront.

Common Shopify dropshipping issues

One of the primary issues people run into with Shopify dropshipping is that Shopify doesn’t generate organic traffic on its own. To reach your intended audience, you’ll need a robust marketing plan, including keywords and social media ads.

Learn more with Coursera

The United Kingdom is home to a thriving e-commerce industry. It’s the third largest globally, with revenues that will likely grow by 12.6 per cent annually through 2025 [1]. If you’re ready to join this thriving sector, consider sharpening your e-commerce skills on Coursera with Google’s Digital Marketing and E-commerce Professional Certificate. You will have the opportunity to learn the fundamental tools to launch your own e-commerce business.

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