Campaign Execution, SEO & Social Media at Scale is an intermediate program for marketers who want to run modern, multi-channel growth work end to end—without losing the plot between strategy, execution, and measurement. You’ll learn how to turn brand strategy into clear creative briefs, collaborate with agencies and partners, and give structured feedback that improves outcomes. From there, you’ll build performance muscle across the channels that drive results: optimizing ROAS across Meta, Google, and TikTok; designing viral challenges that generate UGC and measurable impact; and recovering revenue with a multi-touch abandoned cart email sequence. You’ll also develop content and SEO systems that scale—writing optimized posts, auditing content libraries using performance data, building on-page SEO action plans, and prioritizing work with scoring models and quarterly roadmaps. Finally, you’ll bring it all together with 360° campaign execution, using project management principles and reporting frameworks to keep teams aligned and prove impact. You’ll leave with a repeatable set of processes, templates, and analyses you can apply to real campaigns immediately.
Projet d'apprentissage appliqué
You’ll complete a portfolio of practical projects that mirror real campaign work: write a creative brief from a brand strategy and score concepts with an objective feedback rubric; build a multi-channel ROAS dashboard and propose a budget reallocation based on 30 days of data; design a viral challenge with rules, influencer roles, and a performance report; create a four-touch abandoned cart sequence with A/B-tested subject lines and iteration decisions; write an SEO-informed blog post and audit a content library to identify refresh opportunities; deliver a 360° campaign execution plan with milestones and a wrap report; produce an on-page SEO action plan tied to keyword ranking changes; build a quarterly content roadmap with a weighted scoring model; and create a 30-day social calendar optimized to lift engagement.
