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Développez des compétences professionnelles avec des projets pratiques
Obtenez un certificat professionnel partageable
Il y a 3 modules dans ce cours
Go beyond transactional sales to become an agent of transformation within your organization and for your clients. This course empowers you to align sales strategies with business goals, drive technological change, and foster innovation. You'll master the tools for measuring real ROI, nurturing long-term loyalty, and responding nimbly to disruptions. With a focus on advanced analytics, remote and hybrid engagement, scenario planning, and continuous improvement, this course gives you the playbook to future-proof your sales and account management impact—across India, the USA, and global enterprises.
Today’s sales leaders move beyond product pitching—they drive sustainable growth by connecting solutions directly to each client’s business strategy. In this module, you’ll learn to anchor your sales process in the metrics, language, and outcomes that matter most to executives and stakeholders. Master advanced tools for quantifying ROI and impact, build persuasive business cases, and create value dashboards that prove your results. By refining your approach for various market sectors and multicultural contexts, you’ll deliver enterprise value that builds lasting loyalty and accelerates account growth.
Inclus
12 vidéos1 lecture2 devoirs
Afficher les informations sur le contenu du module
12 vidéos•Total 26 minutes
Transform Sales Impact•2 minutes
Strategic Alignment and Value Demonstration - Introduction•2 minutes
Expert Insights: Advancing Sales Team Impact•2 minutes
Translate Business Objectives into Account Growth Initiatives
•2 minutes
Facilitate Executive-Level Value Conversations•2 minutes
Map Organizational Priorities to Solution Outcomes•2 minutes
Expert Insights: Foundations of Sales Team Leadership•2 minutes
Quantifying ROI •3 minutes
Craft Case Studies & Business Cases to Support Renewal•3 minutes
Ongoing value must be visible—not assumed.•3 minutes
Expert Insights: Three Traps That Sabotage Sales Growth•2 minutes
From Alignment to Account Planning•2 minutes
1 lecture•Total 5 minutes
Action Story: When Your Client’s Strategy Suddenly Shifts•5 minutes
2 devoirs•Total 36 minutes
Strategic Alignment and Value Demonstration•26 minutes
Aligning Sales with Client Business Strategy•10 minutes
Agile Account Planning and Adaptation
Module 2•1 heure à terminer
Détails du module
Today’s market never stands still—neither should your approach to account planning. This module gives you the tools to make your account strategies as agile as the world around you. Master fast, flexible planning techniques, proactively adapt to risks or disruptions, and turn feedback into real-time advantage. You’ll build “living” account plans, blending scenario analysis and digital tools to keep your team and clients aligned—even through complex change. Get ready to lead with resilience, delivering lasting value in every environment.
Inclus
7 vidéos1 lecture2 devoirs
Afficher les informations sur le contenu du module
7 vidéos•Total 15 minutes
Agile Account Planning and Adaptation - Introduction•1 minute
Implement Agile Planning for Dynamic Markets•2 minutes
Iterate and Update Account Strategies•2 minutes
Build Scenario Plans for Market, Economic, or Technological Disruption•2 minutes
Lead Digital Transformation in Diverse Sales Teams•2 minutes
Manage Remote Client Relationships•2 minutes
Integrate New Sales Technology Seamlessly•3 minutes
1 lecture•Total 5 minutes
Action Story: When a Static Account Plan Starts Falling Apart•5 minutes
Lasting growth depends on more than sales—it’s about nurturing loyalty and driving innovation. In this module, you’ll learn to build client advocacy programs that not only retain business but turn your customers into active promoters. Discover how to measure and strengthen loyalty with the right tools, and how to lead co-creative solution workshops to bring new value to clients in India, the U.S., and beyond. You’ll transform feedback, partnership, and cutting-edge technology into results, securing your place as a market leader prepared for tomorrow.
Inclus
10 vidéos2 lectures2 devoirs
Afficher les informations sur le contenu du module
10 vidéos•Total 20 minutes
Innovation, Loyalty, and Market Leadership - Introduction•2 minutes
Expert Insights: From Hero Seller to Architect of Sustainable Growth•1 minute
Design and Launch Customer Advocacy and Referral Initiatives•2 minutes
Measure Loyalty with NPS, Retention, and Feedback Mechanisms•2 minutes
Create Targeted Loyalty Programs for Regional Market Differences•2 minutes
Lead Collaborative Workshops to Co-Create Solutions•2 minutes
Pilot Emerging Technologies for Business Development•2 minutes
Scale Bespoke, High-Impact Offerings•2 minutes
Expert Insights: 3 Rules for Effective CRO Leadership•2 minutes
Your Next Steps in Strategic Selling•2 minutes
2 lectures•Total 10 minutes
Action Story: When a High-Value Client Starts Slipping Away•5 minutes
Action Story: When a Client Needs Innovation—But Won’t Say It Directly•5 minutes
2 devoirs•Total 36 minutes
Innovation, Loyalty, and Market Leadership•26 minutes
Building Loyalty and Advocacy Programs•10 minutes
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Is financial aid available?
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