In digital marketing, what you can’t see, you can’t improve — and that’s especially true when it comes to the growing stream of traffic arriving from AI tools. As large language models like ChatGPT, Perplexity, and Gemini increasingly surface brand links, marketers face a new challenge: how to track, interpret, and optimize AI-driven web traffic. Track & Optimize AI Traffic Flow is a beginner-level course designed to help marketers and analysts build the technical and strategic skills to do exactly that. Over the course of about three hours, you’ll learn how to make AI referrals visible in your analytics tools, turn raw metrics into actionable stories, and uncover where LLM-sourced visitors drop off in your funnel. The course combines step-by-step walkthroughs, guided discussions, readings, and hands-on practice — so you’re not just learning what to do, you’re learning how to apply it in real workflows. Each lesson builds on the last, moving you from visibility to optimization.