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Apprenez de nouveaux concepts auprès d'experts du secteur
Acquérez une compréhension de base d'un sujet ou d'un outil
Développez des compétences professionnelles avec des projets pratiques
Obtenez un certificat professionnel partageable
Il y a 8 modules dans ce cours
In this course, you'll assess whether you're truly ready for entrepreneurship, shape a business idea around a problem people will pay to solve, and build the systems, pricing, and financial structure that keep your business running smoothly. You'll also gain confidence in the skills most employees never get to practice: networking genuinely, positioning a brand, handling client objections, and closing sales without pressure.
What makes this course unique is that it's grounded in the real-world experience of bestselling author and entrepreneur Sam Bennett, who has spent decades helping first-time founders avoid the most common and costly mistakes. You won't get theoretical frameworks or generic advice. You'll get practical strategies like the perfect customer lifecycle, the minimum viable product test, themed workweeks, and the confident close, all delivered in the warm, candid voice of someone who has genuinely been where you're standing now.
Whether you're itching to leave the 40-hour week behind, pursuing a passion, or simply not ready to retire, this course gives you the tools, mindset, and momentum to take your next step with clarity.
Starting a business begins in your head long before it shows up on paper, and the mindset you bring shapes every decision that follows. In this module, you'll assess your readiness, face the fears holding you back, and clarify the deeper impact behind your work so you can step into entrepreneurship with confidence and self-awareness.
Inclus
5 vidéos2 devoirs
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5 vidéos•Total 15 minutes
Regaining Your Power•1 minute
Recognizing Your Readiness•4 minutes
Identifying Your Reservations•3 minutes
Your Starting Point•4 minutes
Elevating Your Self-Awareness •3 minutes
2 devoirs•Total 20 minutes
Naming the Fears Beneath the Leap•10 minutes
Your Entrepreneurial Starting Line•10 minutes
Generating Your Business Idea
Module 2•1 heure à terminer
Détails du module
The strongest business ideas solve real problems for real people, and yours is probably closer than you think. In this module, you'll turn everyday pain points into a focused concept, tap into your zone of creative genius, and shape marketing approaches that help the right customers find you.
Inclus
3 vidéos1 lecture1 devoir
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3 vidéos•Total 9 minutes
Ideas Need to Solve Problems•3 minutes
Leaning into Strengths and Passions•3 minutes
Ensuring Marketability•3 minutes
1 lecture•Total 20 minutes
The Problem-First Playbook for Entrepreneurs•20 minutes
1 devoir•Total 10 minutes
From Problem to Pitch•10 minutes
You May Not Need a Business Plan
Module 3•28 minutes à terminer
Détails du module
Traditional business plans can feel overwhelming and often delay the work that actually grows a business. In this module, you'll map the perfect customer lifecycle and test a minimum viable product so you can validate your idea with real buyers before investing serious time or money.
Inclus
2 vidéos1 lecture1 devoir
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2 vidéos•Total 8 minutes
Get It Off the Ground•4 minutes
Staying Lean and Iterating•4 minutes
1 lecture•Total 10 minutes
The Perfect Customer Lifecycle, Unpacked•10 minutes
1 devoir•Total 10 minutes
Lean Starts and Smart Tests•10 minutes
Getting Your Business "Live"
Module 4•1 heure à terminer
Détails du module
Turning an idea into a working business means setting up the systems, finances, and habits that keep it running smoothly. In this module, you'll build the operational foundation of your business, protect yourself financially, and price your offers with the confidence of someone who knows their worth.
Inclus
6 vidéos3 devoirs
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6 vidéos•Total 16 minutes
Setting Up Business Systems•3 minutes
Building Your Company Website•3 minutes
Creating Your Financial Structure•3 minutes
Scheduling Your Workflow•2 minutes
Getting Out of Your Own Way •3 minutes
Overcoming Your "Pricing Shyness"•3 minutes
3 devoirs•Total 50 minutes
Your One-Page Website, Written Out Loud•25 minutes
Designing Your Entrepreneurial Week•15 minutes
Running the Business Behind the Business•10 minutes
Growing Your Entrepreneurial Network
Module 5•30 minutes à terminer
Détails du module
Relationships are the quiet engine behind most successful businesses, and they don't happen by accident. In this module, you'll practice having real conversations online and in person so you can build a network of clients, collaborators, and champions who move your business forward.
Inclus
3 vidéos2 devoirs
Afficher les informations sur le contenu du module
3 vidéos•Total 10 minutes
Having Conversations on Social Media•3 minutes
Leveraging In-Person Networking•3 minutes
Networking Do's and Don'ts•3 minutes
2 devoirs•Total 20 minutes
The Social Media Conversation Audit•10 minutes
Building Your Circle•10 minutes
Positioning Your Brand
Module 6•1 heure à terminer
Détails du module
Customers buy when they're ready, not when you are, so staying visible and distinct is how you win when the moment comes. In this module, you'll differentiate your brand in ways customers care about, build visibility through consistent marketing, and target buyers based on where they are in their awareness journey.
Inclus
3 vidéos1 lecture2 devoirs
Afficher les informations sur le contenu du module
3 vidéos•Total 10 minutes
Building a Competitive Position•3 minutes
Gaining Brand Visibility•3 minutes
Stages of Customer Awareness •3 minutes
1 lecture•Total 10 minutes
Marketing as Education: Building Visibility That Pays Off•10 minutes
2 devoirs•Total 20 minutes
Where Are Your Customers on the Awareness Ladder?•10 minutes
Standing Out and Staying Seen•10 minutes
Communicating with Potential Clients
Module 7•19 minutes à terminer
Détails du module
The difference between a good conversation and a closed sale often comes down to how well you listen and how calmly you respond. In this module, you'll use targeted questions to uncover client needs, handle objections without pressure, and close sales in a way that sets the stage for loyalty and referrals.
Inclus
3 vidéos1 devoir
Afficher les informations sur le contenu du module
3 vidéos•Total 9 minutes
Communicating Your Value•3 minutes
Overcoming Objections•4 minutes
A Confident Close•2 minutes
1 devoir•Total 10 minutes
The Art of the Client Conversation•10 minutes
Becoming Business Savvy
Module 8•1 heure à terminer
Détails du module
Great entrepreneurs never stop learning, and the small habits of growth are what separate thriving businesses from stalled ones. In this module, you'll build a learning routine, surround yourself with trusted advisors, and shape a bigger vision for your business that reflects what you truly value.
Inclus
4 vidéos3 devoirs
Afficher les informations sur le contenu du module
4 vidéos•Total 10 minutes
Emphasize Continued Learning•3 minutes
Business 101•3 minutes
Thinking Bigger•3 minutes
Go Crush It!•1 minute
3 devoirs•Total 55 minutes
Your Monthly Learning Ritual•15 minutes
Your First Week as an Entrepreneur-in-Motion•10 minutes
The Entrepreneur's Toolkit•30 minutes
Obtenez un certificat professionnel
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Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?
Felipe M.
Étudiant(e) depuis 2018
’Pouvoir suivre des cours à mon rythme à été une expérience extraordinaire. Je peux apprendre chaque fois que mon emploi du temps me le permet et en fonction de mon humeur.’
Jennifer J.
Étudiant(e) depuis 2020
’J'ai directement appliqué les concepts et les compétences que j'ai appris de mes cours à un nouveau projet passionnant au travail.’
Larry W.
Étudiant(e) depuis 2021
’Lorsque j'ai besoin de cours sur des sujets que mon université ne propose pas, Coursera est l'un des meilleurs endroits où se rendre.’
Chaitanya A.
’Apprendre, ce n'est pas seulement s'améliorer dans son travail : c'est bien plus que cela. Coursera me permet d'apprendre sans limites.’
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
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Is financial aid available?
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