Learn how to market community events with clarity, strategy, and creativity. This course teaches you how to define your event’s purpose, set meaningful goals, and shape messaging that resonates with the audiences you want to reach. You’ll explore how to select the most effective marketing channels, partnerships, and sponsorship opportunities to support your outreach. You’ll also develop compelling promotional content and create polished, visually engaging materials using Adobe Express. By the end, you’ll be equipped to confidently promote community events that attract attention and drive participation.

Profitez d'une croissance illimitée avec un an de Coursera Plus pour 199 $ (régulièrement 399 $). Économisez maintenant.

Expérience recommandée
Ce que vous apprendrez
Define clear event goals, target audiences, and key messages to guide effective community event marketing.
Select and apply the right marketing channels, partnerships, and sponsorship opportunities to maximize event reach.
Create compelling promotional content and polished visual materials using Adobe Express to support event engagement.
Compétences que vous acquerrez
- Catégorie : Graphic Design
- Catégorie : Marketing Analytics
- Catégorie : Marketing Materials
- Catégorie : Adobe Express
- Catégorie : Event Planning
- Catégorie : Promotional Materials
- Catégorie : Content Creation
- Catégorie : Event Marketing
- Catégorie : Branding
- Catégorie : Target Audience
- Catégorie : Community Outreach
- Catégorie : Goal Setting
- Catégorie : Copywriting
- Catégorie : Strategic Partnership
- Catégorie : Performance Measurement
- Catégorie : Visual Design
- Catégorie : Promotional Strategies
- Catégorie : Marketing Channel
Détails à connaître

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décembre 2025
2 devoirs
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Il y a 2 modules dans ce cours
This module introduces the foundational elements of community event marketing—from identifying your event type to defining goals, understanding your audience, and choosing the right channels to reach them effectively.
Inclus
6 vidéos4 lectures1 devoir
This module guides you through developing clear, compelling event marketing content—from outlining your promotional materials to designing event flyers, sharing with your community, and evaluating your marketing results. You’ll apply your earlier planning to produce polished visuals using Adobe Express.
Inclus
6 vidéos2 lectures1 devoir
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
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