Unlock the full potential of Perplexity AI and Generative AI to transform your digital marketing strategy. In this hands-on course, you'll learn how to leverage the latest in AI personalization, content creation, and business process automation to drive better results across every stage of your marketing funnel.
Whether you're focused on content marketing, email marketing, social media marketing, or campaign management, this course gives you the practical tools and AI-powered workflows you need to succeed. You'll master prompt engineering for crafting high-impact AI prompts, automate repetitive marketing tasks, and discover how Perplexity AI outperforms other Generative AI Agents like ChatGPT, Gemini, and DeepSeek in specific use cases.
Inside the course, you’ll:
-Create original, optimized content using AI for blogs, ads, emails, and websites
-Use Perplexity AI to run market trend and keyword research for SEO and PPC
-Design and automate personalized campaigns using AI personalization tools
-Streamline your workflow through automation and reduce time spent on repetitive tasks
-Execute full-scale campaign management with minimal manual input
-Analyze performance and continuously improve using AI-generated insights
-Apply ethical best practices for AI in marketing, ensuring transparency and trust
-Build a fully automated mini marketing campaign using Perplexity AI from start to finish
This course is perfect for marketers, small business owners, content creators, and digital professionals who want to stay ahead in an AI-driven world. By the end, you'll walk away with job-ready skills in marketing automation, Generative AI, search engine optimization, prompt engineering, and more.
Enroll now!
Get familiar with Perplexity AI’s features, setup process, and how it compares to other tools. Learn the fundamentals of AI in marketing and how it fits into your workflow.
Inclus
4 vidéos1 lecture1 devoir
Afficher les informations sur le contenu du module
4 vidéos•Total 27 minutes
What is Perplexity AI? Features and Use Cases•5 minutes
Getting Started with Perplexity AI •3 minutes
Theoretical Foundations of AI in Marketing•6 minutes
Comparing Perplexity with ChatGPT, DeepSeek, Gemini, etc•13 minutes
1 lecture•Total 10 minutes
Socioeconomic impact of automation•10 minutes
1 devoir•Total 30 minutes
Introduction to Perplexity AI•30 minutes
Prompt Engineering for Marketing Success
Module 2•1 heure à terminer
Détails du module
Master the art of writing prompts that generate effective marketing content. Explore how Perplexity can help automate writing tasks like blogs, web copy, and more.
Inclus
4 vidéos1 lecture2 devoirs
Afficher les informations sur le contenu du module
4 vidéos•Total 18 minutes
Writing Effective Prompts for Marketing Content•5 minutes
Creating AI-Generated Blog Posts, Articles, and Website Content•5 minutes
Automating Repetitive Marketing Tasks with Perplexity AI•4 minutes
Prompt Engineering and Tasks Automation•30 minutes
Untitled•30 minutes
Automating Campaigns and Customer Engagement
Module 3•1 heure à terminer
Détails du module
Discover how to build automated marketing campaigns using Perplexity AI. Learn to personalize messaging and streamline social media and email interactions.
Inclus
4 vidéos1 lecture1 devoir
Afficher les informations sur le contenu du module
4 vidéos•Total 13 minutes
Automating Social Media Campaigns with Perplexity AI•3 minutes
Personalized Messaging •3 minutes
Automating Email and Customer Interactions•3 minutes
Perplexity AI for Daily Routine•4 minutes
1 lecture•Total 15 minutes
From Tactics to Strategy: Planning AI Campaigns at Scale•15 minutes
1 devoir•Total 30 minutes
Campaigns Automation and Customer Engaging •30 minutes
Market Research, SEO, and PPC with AI
Module 4•1 heure à terminer
Détails du module
Use Perplexity AI to perform competitive analysis, keyword research, and optimize your content and ads for better visibility and performance.
Inclus
5 vidéos2 devoirs
Afficher les informations sur le contenu du module
5 vidéos•Total 19 minutes
Performing Competitor & Market Analysis•4 minutes
Keyword Research & Content Optimization with Perplexity•3 minutes
Crafting PPC Copy with AI Insights•4 minutes
Utilizing AI to Enhance SEO and Digital Marketing Strategies•4 minutes
Analyzing Market Trends and Consumer Insights Using Perplexity AI•4 minutes
2 devoirs•Total 60 minutes
Market Research, SEO, PPC with AI•30 minutes
To sum up•30 minutes
Ethical AI Use and Strategic Planning
Module 5•1 heure à terminer
Détails du module
Understand how to use AI responsibly in your daily marketing practices and how to build sustainable, long-term strategies with AI.
Inclus
2 vidéos1 devoir1 sujet de discussion
Afficher les informations sur le contenu du module
2 vidéos•Total 10 minutes
Using AI Responsibly in Marketing and in Daily Routine•5 minutes
Long-Term Strategic Planning with AI•5 minutes
1 devoir•Total 30 minutes
Ethical AI Usage and Strategic Planning•30 minutes
1 sujet de discussion•Total 10 minutes
Ethical AI Use and Strategic Planning•10 minutes
Conclusion
Module 6•1 heure à terminer
Détails du module
Recap the key takeaways from the course and explore what’s next in the world of generative AI for marketers.
Inclus
2 vidéos1 devoir1 évaluation par les pairs
Afficher les informations sur le contenu du module
2 vidéos•Total 5 minutes
Course Summary•2 minutes
Future Trends in Generative AI for Marketers•3 minutes
SkillsBooster Academy, led by Anton Voroniuk, is a global digital marketing and AI education platform with over 1,000,000 learners in 200 countries.
Anton Voroniuk - CEO, Google Academy Trainer, and Google Cloud Certified Generative AI Leader built SkillsBooster with one clear goal: to help professionals future-proof their careers through practical, job-ready skills. With more than 17 years of experience and a master’s degree in search engine algorithms, machine learning, and AI, Anton brings real-world expertise from working with Google and Facebook as a Premier Partner since 2017.
At SkillsBooster, everything taught has been tested in real businesses - from high-growth startups to global enterprises. The Academy focuses on what gets results: proven frameworks, repeatable systems, and AI-powered tools you can apply immediately to drive measurable outcomes.
Each program bridges the gap between knowing and doing. Learners walk away with skills that make an impact - skills that get you promoted, increase revenue, or help you launch something that works.
If you’re serious about using AI, strategy, and marketing to create meaningful growth, and you’re tired of surface-level theory - SkillsBooster Academy, under the leadership of Anton Voroniuk, was built for you.
Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?
Felipe M.
Étudiant(e) depuis 2018
’Pouvoir suivre des cours à mon rythme à été une expérience extraordinaire. Je peux apprendre chaque fois que mon emploi du temps me le permet et en fonction de mon humeur.’
Jennifer J.
Étudiant(e) depuis 2020
’J'ai directement appliqué les concepts et les compétences que j'ai appris de mes cours à un nouveau projet passionnant au travail.’
Larry W.
Étudiant(e) depuis 2021
’Lorsque j'ai besoin de cours sur des sujets que mon université ne propose pas, Coursera est l'un des meilleurs endroits où se rendre.’
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’Apprendre, ce n'est pas seulement s'améliorer dans son travail : c'est bien plus que cela. Coursera me permet d'apprendre sans limites.’
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.