This module explores emerging business models along the healthcare care continuum, highlighting how innovation is reshaping service delivery. Topics include the evolution and impact of electronic health records (EHRs), the role of two-sided platforms like Zocdoc in connecting patients and providers, and various models of remote patient interaction, including telehealth, hospital-at-home, and connected care technologies. The module also examines consumer-centric models such as retail clinics, urgent care centers, and virtual clinics like Amazon Clinic. Emphasis is placed on leveraging technology, personalization, and market segmentation to improve access, efficiency, and patient outcomes. Case studies illustrate both successful and failed implementations, offering insight into design, scalability, and community needs.

This module explores behavior as a central driver of healthcare innovation, highlighting how human actions, choices, and contexts shape the success of medical technologies and interventions. Students are introduced to major behavioral frameworks—COM-B, the Fogg Behavior Model, and EAST—that provide practical tools for understanding and influencing patient and provider decisions. The module emphasizes applying these models through user journey mapping, prototyping behavioral interventions, and designing with empathy to uncover hidden barriers and foster trust. Attention is also given to the enabling role of mindset, team culture, leadership, and intrapreneurship in sustaining innovation within healthcare systems. Finally, the module looks ahead to emerging trends such as digital behavior tools, AI-driven nudges, ethical considerations, and the global expansion of behavioral insight teams. Collectively, these perspectives demonstrate that behavior is not peripheral but foundational to creating effective, equitable, and human-centered healthcare solutions.

This module examines the role of social determinants of health (SDOH) as both barriers and drivers of healthcare innovation. Learners explore how context—including housing, food access, education, transportation, and systemic inequities—shapes health outcomes more profoundly than clinical care alone. We explore how to apply context and SDOH to analyze the social environment and its influences. The module emphasizes reframing health disparities as signals for innovation and how to leverage community engagement and apply practical tools for assessment, prioritization, and integration. Learners are encouraged to view context not as an obstacle but as a foundation for designing sustainable, inclusive, and impactful health systems.