The second week will provide you resources to create your personal brand and plan steps for strategic personal branding. You will identify the impacts of Whole-Life Career planning and define your journey “From insight to action”, crafting your own career story. Learn practical tools to understand your motivations and create personal branding statements, integrating social networking into your career branding.

The third week will clarify the difference between career coaching and mentoring while creating opportunities for you to learn by helping others. The “mirror effect” will help you develop your soft skills on perceiving you and the others. You will learn how you can influence other people to find a career that will be Creative, Ambitious, Realistic, Enthusiastic, Extraordinary and Rewarding.

Talent war is real. Learn the foundations of employer branding and understand why it is so strategic for the current disruptive workplace. Your will go beyond your expectations by learning the connection between a strong organizational culture, a solid employer branding and employee engagement.

This fifth week will provide an opportunity to refine your knowledge and integrate all the previous modules. You will be challenged to experience final assessments that will exercise the three major aspects of career landscape: the art of whole-life career development, your ability to influence others in their careers and how to create robust employer brand elements which will impact the business.