Is this program completely online?

Yes, it is completely online. You can access your lectures and readings anytime and anywhere via the web or mobile device.

Which jobs does this program prepare for?

This program prepares you for entry-level jobs as SEO Specialist, Digital Marketing Analyst, Content Marketing Coordinator, Social Media Coordinator, Marketing Assistant, or CRM Coordinator.

Do I need to take the courses in a specific order?

We highly recommend taking the courses in the order presented, as the content builds on information from earlier lessons.

What will I get if I subscribe to this Certificate?

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Campaign Performance Reporting, Visualization, & Improvement

Ce cours n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues. Consultez les langues disponibles.

Campaign Performance Reporting, Visualization, & Improvement

Ce cours fait partie de Unilever Digital Marketing Analyst Certificat Professionnel

Enseigné en Français (doublage IA)

Instructeur : Unilever Team

4 735 déjà inscrits

Inclus avec

4 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

42 avis

niveau Débutant

Aucune connaissance prérequise

2 semaines à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

4 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

42 avis

niveau Débutant

Aucune connaissance prérequise

2 semaines à compléter

à 10 heures par semaine

Planning flexible

Apprenez à votre propre rythme

Compétences que vous acquerrez

Catégorie : Marketing Strategies
Catégorie : Data Storytelling
Catégorie : Marketing Analytics
Catégorie : Advertising Campaigns
Catégorie : Data Ethics
Catégorie : Market Analysis
Catégorie : Performance Measurement
Catégorie : Marketing Channel
Catégorie : Key Performance Indicators (KPIs)
Catégorie : Marketing Effectiveness
Catégorie : Cross-Channel Marketing
Catégorie : Performance Reporting
Catégorie : Data Access
Catégorie : Data Visualization Software
Catégorie : Return On Investment
Catégorie : Data Quality
Catégorie : Smart Goals

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Évaluations

32 devoirs

Enseigné en Français (doublage IA)

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Élaborez votre expertise en Marketing

Ce cours fait partie de la Unilever Digital Marketing Analyst Certificat Professionnel

Lorsque vous vous inscrivez à ce cours, vous êtes également inscrit(e) à ce Certificat Professionnel.

Apprenez de nouveaux concepts auprès d'experts du secteur
Acquérez une compréhension de base d'un sujet ou d'un outil
Développez des compétences professionnelles avec des projets pratiques
Obtenez un certificat professionnel partageable auprès de Unilever

Il y a 4 modules dans ce cours

The Campaign Performance Reporting, Visualization, and Improvement course explores the critical aspects of measuring, reporting, and enhancing campaign performance to achieve marketing excellence.

After completing this course, you will be able to: - Describe the value of data storytelling and list best practices for preparing visualizations. - Identify popular visualization tools and advantages of each. - Identify common market channel strategies. - Describe the ANSOFF Matrix Model and choose a market strategy using ANSOFF Matrix. - Identify what campaign structures impact ROI and common pitfalls to avoid. - Assess and readjust ROI. - Identify the steps to plan and implement market campaign analysis. - Recognize the different models of multi-touch attribution and identify how to implement multi-touch attribution.

In this module, you will learn about the value of data visualization and storytelling in a digital marketing analyst role, best practices for preparing visualizations, and considerations for accessing and utilizing data to support marketing endeavors.

Inclus

10 vidéos8 lectures8 devoirs

10 vidéos Total 54 minutes

Welcome to digital marketing analyst professional certificate 4 minutes
Welcome to campaign performance reporting, visualization and improvement 4 minutes
Data visualization and tools 3 minutes
Data storytelling 3 minutes
Types of storytelling techniques 7 minutes
Best practices for creating visualizations 7 minutes
Importance of data access and data quality 7 minutes
Ethical and legal considerations 8 minutes
Selecting the most appropriate visualization tool 8 minutes
Popular visualization tools and advantages summary 3 minutes

8 lectures Total 79 minutes

Unilever positioning statement 2 minutes
Digital marketing analyst professional certificate syllabus 10 minutes
Applying storytelling techniques 15 minutes
Guidelines for selecting appropriate chart types, colors, and layouts 10 minutes
Optimize visualizations for different audiences 12 minutes
Identify data sources and evaluate suitability 13 minutes
Popular data visualization tools 15 minutes
What we did: visualization tools 2 minutes

8 devoirs Total 255 minutes

Activity: Practice storytelling 15 minutes
Activity: Content skills practice 30 minutes
Value of data storytelling in marketing analytics 15 minutes
Best practices for preparing visualizations 15 minutes
Data access and use considerations 15 minutes
Popular visualization tools and advantages 15 minutes
Data visualization and tools 30 minutes
Activity: Create a data storytelling dashboard 120 minutes

In this module, you will examine common marketing strategies and learn how to leverage data-driven insights to drive market strategies using frameworks like the ANSOFF Matrix.

Inclus

7 vidéos3 lectures8 devoirs1 sujet de discussion

7 vidéos Total 40 minutes

Welcome to data-driven market strategies 3 minutes
Common market channel strategies 7 minutes
Selecting a channel strategy 8 minutes
Applying the Ansoff matrix to assess growth opportunities 6 minutes
Integrating market analysis, customer insights, and the Ansoff matrix 7 minutes
Key tactics and action plans 5 minutes
Data-driven market strategies summary 4 minutes

3 lectures Total 30 minutes

The Ansoff Matrix Model 10 minutes
Risk and resource implications of growth strategies 10 minutes
Market landscape analysis 10 minutes

8 devoirs Total 220 minutes

Activity: Practice selecting a channel strategy 10 minutes
Common market channel strategies 15 minutes
Activity: Practice analyzing risks 10 minutes
Ansoff matrix model for market strategy 15 minutes
Activity: Practice with the Ansoff matrix 5 minutes
Developing a data-driven market strategy 15 minutes
Data-driven market strategies 30 minutes
Activity: Market strategy action plan 120 minutes

1 sujet de discussion Total 10 minutes

What do you think? 10 minutes

In this module, you will explore assessing and optimizing ROI based on SMART objectives and key performance indicators (KPIs).

Inclus

9 vidéos9 lectures9 devoirs

9 vidéos Total 37 minutes

Welcome to assessing and optimizing ROI 4 minutes
SMART objectives versus key performance indicators 3 minutes
Selecting KPIs to measure progress 7 minutes
Analyzing the influence of factors on campaign ROI 3 minutes
Common pitfalls and challenges in assessing marketing ROI 3 minutes
Conducting time-based ROI assessments 5 minutes
Conducting money-based ROI assessments 4 minutes
Regular assessment and adjustment of ROI 4 minutes
Assessing and optimizing ROI summary 3 minutes

9 lectures Total 79 minutes

Aligning objectives 10 minutes
Structures that impact ROI 10 minutes
Optimizing campaign structures to maximize ROI 10 minutes
Methods to avoid common pitfalls 10 minutes
What we did: avoiding pitfalls 2 minutes
Using ROI calculations to inform decisions 10 minutes
Assessing ROI based on channel 7 minutes
Ongoing ROI evaluation and optimization 10 minutes
Metrics and ROI 10 minutes

9 devoirs Total 160 minutes

Differentiating SMART objectives and KPIs 15 minutes
Activity: Practice evaluating campaign structures 15 minutes
Impact of campaign structures on ROI 15 minutes
Activity: Practice identifying potential pitfalls 10 minutes
Avoiding common pitfalls and assessing ROI 15 minutes
Activity: Practice readjusting based on ROI 15 minutes
Readjusting ROI based on assessment 15 minutes
Assessing and optimizing ROI 30 minutes
Activity: ROI assessment 30 minutes

In this module, you will gain valuable insights into assessing campaign performance, conducting market campaign analysis, and implementing multi-touch attribution techniques.

Inclus

10 vidéos9 lectures7 devoirs

10 vidéos Total 44 minutes

Introduction to campaign performance improvement 3 minutes
Purposes and objectives of campaign performance analysis 3 minutes
Driving decision-making and optimizations 4 minutes
Plan and implement market campaign analysis 3 minutes
Tools and methodologies to gather and analyze campaign data effectively 6 minutes
Significance of multi-touch attribution 4 minutes
Strengths and limitations of multi-touch attribution models 6 minutes
Implementing multi-touch attribution 7 minutes
Leveraging attribution insights 5 minutes
Campaign performance improvement summary 4 minutes

9 lectures Total 86 minutes

Role of data-driven insights in improving campaign effectiveness 10 minutes
Key metrics for campaign evaluation 10 minutes
Data sources for campaign evaluation 10 minutes
Analysis techniques for campaign evaluation 10 minutes
Multi-touch attribution models 10 minutes
Data requirements for multi-touch attribution 10 minutes
Tracking mechanisms for multi-touch attribution 10 minutes
Analysis methodologies for multi-touch attribution 10 minutes
Campaign performance improvement summary 6 minutes

7 devoirs Total 225 minutes

Purposes of campaign performance analysis 15 minutes
Activity: Practice planning campaign analysis 15 minutes
Planning and implementing market campaign analysis 15 minutes
Multi-touch attribution and its different models 15 minutes
Implement multi-touch attribution 15 minutes
Campaign performance improvement 30 minutes
Activity: Multi-touch attribution implementation guide 120 minutes

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8 Cours 81 293 apprenants

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Foire Aux Questions

Entry-Level professionals looking to start a new career as a Digital Marketing Analyst. Interested learners may be making a career switch, currently have marketing experience, or have minimal experience in data analytics. Professionals with strong public relations, communications, problem solving, time management, interpersonal, and organizational skills.

Experience with spreadsheets such as Microsoft Excel or Google Sheets and presentation slides such as Microsoft PowerPoint or Google Slides is a plus but not required.

A digital marketing analyst utilizes data analysis tools and methodologies to evaluate the effectiveness of marketing campaigns, assess user engagement, and derive insights to optimize marketing strategies across various digital channels. They synthesize data from multiple sources, create comprehensive reports, and collaborate with marketing teams to enhance campaign performance and improve the overall digital presence of a brand or organization.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.