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Il y a 3 modules dans ce cours
A well-crafted business plan serves as a roadmap to sell your ideas and guide growth, while effective budgeting ensures those plans remain sustainable.
In this course, you’ll learn how to prepare a clear, robust, and persuasive business plan that helps you achieve specific goals. You’ll also dive into the basics of budgeting to gain the skills you need to keep your projects on track and maximize your team’s impact.
A business plan takes the abstract goals of an organization or team and makes them concrete and actionable. Learn how to create a living document that will showcase an opportunity or idea and outline how your organization can make it a reality.
Inclus
11 vidéos32 lectures1 devoir
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11 vidéos•Total 30 minutes
Planning for Success•3 minutes
Build a Flexible Business Plan•3 minutes
Deviating from the Business Plan•3 minutes
Adapt to the Market•3 minutes
Crossing the River•2 minutes
Fix Their Problem, Win the Deal•4 minutes
Emerging Markets•1 minute
Secure Your Plan with the Right Team•2 minutes
Why a Good Idea Isn't Enough•4 minutes
Define Success Up Front•2 minutes
Look Beyond Obvious Risks•3 minutes
32 lectures•Total 346 minutes
Why You Need a Business Plan•20 minutes
What is a business plan?•10 minutes
Why have a business plan?•10 minutes
Components of a typical business plan•10 minutes
What makes a good business plan?•10 minutes
Get Started on Your Plan•20 minutes
The planning process•10 minutes
Define your purpose•10 minutes
Identify your audience•10 minutes
Determine what information you need•10 minutes
Write your plan•10 minutes
Tell Your Organization’s Story•10 minutes
Executive summary•10 minutes
Business description•10 minutes
Management summary•10 minutes
Describe the Opportunity•10 minutes
Industry background•10 minutes
Competitive analysis•10 minutes
Market analysis•10 minutes
Document Your Marketing and Operations Plans•10 minutes
Marketing plan•10 minutes
Operations plan•10 minutes
Milestones•10 minutes
Present Your Financial Analysis•16 minutes
Financial plan•10 minutes
Anticipate readers’ concerns•10 minutes
Specify your business’s capital requirements•10 minutes
Provide financial projections•10 minutes
Articulate your assumptions•10 minutes
Determine the breakeven point•10 minutes
Assess risk and reward•10 minutes
Anticipate financial returns•10 minutes
1 devoir•Total 30 minutes
Business Plan Development Assessment•30 minutes
Budgeting
Module 2•7 heures à terminer
Détails du module
Budgeting isn’t just for finance teams. Each decision a manager makes needs to take into account the resources that are available to them. Learning to budget ensures you can allocate resources wisely, communicate financial expectations, and keep teams on track with their budgets.
Inclus
12 vidéos34 lectures1 devoir
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12 vidéos•Total 31 minutes
Budget Impacts•2 minutes
Opportunity vs. Cost in a New Market•3 minutes
Budgeting in an Uncertain Market•3 minutes
How Not to Lose Sleep Over Your Budget•2 minutes
Realistic Budgets•3 minutes
Embrace Uncertainty•3 minutes
The Upside of Understanding Unit Costs•2 minutes
The Art of Contingency Planning•2 minutes
The Refresher: Net Present Value•2 minutes
Deciphering Cost Variance•3 minutes
Use Bad News to Your Advantage•3 minutes
Adapt Your Budgeting Process for Dynamic Times•3 minutes
34 lectures•Total 340 minutes
Understand Budgets and Budgeting•10 minutes
A definition•10 minutes
Your role•10 minutes
Why budgets matter•10 minutes
Overview of the budgeting process•10 minutes
Traditional and alternative approaches•10 minutes
Types of costs•10 minutes
Fixed vs. flexible budgets•10 minutes
Limitations of budgets•10 minutes
Develop an Operating Budget•10 minutes
Seven steps•10 minutes
Define your goals•10 minutes
Articulate your assumptions•10 minutes
Forecast sales volumes•10 minutes
Forecast revenues•10 minutes
Forecast COGS•10 minutes
Estimate SG&A costs•10 minutes
Calculate operating income•10 minutes
Put it all together•10 minutes
Prepare a Capital Budget•10 minutes
Understand capital assets*•10 minutes
What is a capital budget?*•10 minutes
Understand the cost of capital*•10 minutes
Who develops a capital budget?•10 minutes
Understand capital budgeting techniques•10 minutes
Understand Sensitivity Analysis and Variance•10 minutes
Conduct a sensitivity analysis•10 minutes
Analyze variance•10 minutes
Report variance*•10 minutes
Communicate news promptly•10 minutes
Adapt Budgeting to a Changing Environment•10 minutes
Using budgeting to manage organizational performance•10 minutes
1 devoir•Total 30 minutes
Budgeting Assessment•30 minutes
Graded Assessments and Projects
Module 3•1 heure à terminer
Détails du module
Inclus
2 devoirs
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2 devoirs•Total 60 minutes
Course-End Assessments•30 minutes
Course-End Projects•30 minutes
Obtenez un certificat professionnel
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HBR offers transformative leadership skill development, connecting learners to researched-backed insights from Harvard Business School and the Harvard Business Review. Our high-quality content and engaging design helps leaders and aspiring leaders build the capabilities needed to stand out and achieve in today’s demanding business landscape. HBR courses teach practical, powerful concepts and strategies learners can apply right away to advance their careers.
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Is financial aid available?
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