Do I need prior AI experience to take this course?

Not at all. This course is designed to meet you where you are and focuses on practical ways to use AI without requiring technical or coding knowledge.

Who is this course for?

This course is a great fit for anyone involved in shaping product direction who wants to make stronger, more informed decisions using AI as a support tool.

How will this help my product work?

<text variant="body1">You'll learn how to use AI to better understand customers, explore opportunities, and make strategic choices that guide product direction with greater confidence.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

AI for Product Discovery & Strategy

Ce cours n'est pas disponible en Français (France)

Nous sommes actuellement en train de le traduire dans plus de langues.

AI for Product Discovery & Strategy

Ce cours fait partie de Spécialisation "Agile for the Modern Product Manager"

Instructeur : Scrum Alliance

Inclus avec

4 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

4 heures à compléter

Planning flexible

Apprenez à votre propre rythme

4 modules

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Débutant

Expérience recommandée

4 heures à compléter

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Use AI to uncover customer insights and market opportunities that inform product direction.
Apply AI to support strategic planning, prioritization, and long-term product decisions.
Develop a clearer product vision by connecting data, customer needs, and business goals.

Compétences que vous acquerrez

Catégorie : Market Intelligence
Catégorie : AI powered creativity
Catégorie : Brainstorming
Catégorie : Product Planning
Catégorie : AI Enablement
Catégorie : Research Reports
Catégorie : Data-Driven Decision-Making
Catégorie : Strategic Thinking
Catégorie : AI Integrations
Catégorie : Customer Insights
Catégorie : Scrum (Software Development)
Catégorie : Product Strategy
Catégorie : Customer Analysis
Catégorie : Forecasting
Catégorie : Decision Intelligence
Catégorie : Agile Product Development
Catégorie : AI Product Strategy
Catégorie : Ideation
Catégorie : Market Analysis

Outils que vous découvrirez

Catégorie : Generative AI

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Récemment mis à jour !

janvier 2026

Évaluations

4 devoirs

Enseigné en Anglais

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logos de Petrobras, TATA, Danone, Capgemini, P&G et L'Oreal

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Ce cours fait partie de la Spécialisation "Agile for the Modern Product Manager"

Lorsque vous vous inscrivez à ce cours, vous êtes également inscrit(e) à cette Spécialisation.

Apprenez de nouveaux concepts auprès d'experts du secteur
Acquérez une compréhension de base d'un sujet ou d'un outil
Développez des compétences professionnelles avec des projets pratiques
Obtenez un certificat professionnel partageable

Il y a 4 modules dans ce cours

In this course, learners will develop the ability to use AI as a strategic partner in product discovery and planning. They will learn how to apply AI to understand customers, analyze markets, and inform product strategy, turning large volumes of data into clear insights that support better decisions.

Completing this course helps product professionals move beyond intuition alone and strengthen their ability to explore opportunities, prioritize work, and shape product direction. Learners will practice using AI to surface patterns in customer feedback, evaluate competitive landscapes, and connect product choices more directly to business goals. What makes this course unique is its focus on strategy, not automation. Rather than replacing product judgment, the course shows how AI can enhance critical thinking and support human decision-making across discovery, planning, and prioritization. Designed by Scrum Alliance, this course helps learners build confidence using AI to guide product strategy in modern, complex organizations.

Détails du module

Welcome to AI for Product Discovery and Strategy! This course will equip you to harness artificial intelligence to uncover hidden opportunities and shape the future of your products. Through practical techniques and real-world applications, you'll learn to transform data into insights, turning ideas into impactful, strategic innovations. In this module, you'll begin by using generative AI to understand your target audience. Product owners or managers are responsible for developing your product strategy, market analysis, and competitor research to create a data-driven product vision. In the past, these tasks required a lot of manual work. Many teams relied on their intuition and gut feelings instead of an objective analysis of the data. AI helps you drive data-driven prioritization by quickly analyzing all available data to uncover the insights needed to make informed decisions. Let’s see how.

Inclus

6 lectures

Artificial intelligence (AI) is revolutionizing the way teams exercise creativity, analyze data, and anticipate the future. In this module, you'll discover how to leverage AI's power to supercharge your brainstorming sessions, gain data-driven insights into your projects, and proactively adapt to long-term industry trends. Join us as we explore the exciting intersection of AI and scrum, and learn how to harness this powerful technology to drive your projects— and your career—forward!

Inclus

5 lectures2 devoirs4 sujets de discussion

5 lecturesTotal 47 minutes

Welcome5 minutes
Generate and Refine Ideas10 minutes
Generate and Refine Ideas - Continued15 minutes
Supercharge Your Data Analysis10 minutes
Make Predictions and Analyze Trends7 minutes

2 devoirsTotal 10 minutes

Knowledge Check5 minutes
Knowledge Check5 minutes

4 sujets de discussionTotal 40 minutes

Reflection10 minutes
Reflection10 minutes
Reflection10 minutes
Reflection10 minutes

You've leveraged AI to examine product discovery and market research, segmenting your customers to craft an effective product vision. You then focused on brainstorming and scenario modeling to help supercharge your data analysis. Now unleash the power of GenAI to anticipate customer needs and stay ahead of the curve. In this module, we'll explore how you can use GenAI-powered tools and prompt engineering techniques to transform the way you understand your customers and predict market trends.

Inclus

4 lectures1 devoir

Inclus

1 devoir

Obtenez un certificat professionnel

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