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This course teaches learners how to use generative AI to create brand-consistent, SEO-ready marketing visuals that boost visibility across digital platforms. By focusing on the AI inference pipeline, prompt engineering, and accessibility best practices, participants will learn to generate on-brand images, write SEO-optimized alt text, and publish assets that meet professional marketing standards. Through hands-on labs, interactive discussions, and a final project, learners will combine AI-assisted creation with human judgment to produce visuals that are impactful, inclusive, and campaign-ready. By the end of the course, participants will be able to confidently design and deploy AI-powered marketing content that enhances brand recognition, discoverability, and audience engagement.
This course teaches learners how to use generative AI to create brand-consistent, SEO-ready marketing visuals that boost visibility across digital platforms. By focusing on the AI inference pipeline, prompt engineering, and accessibility best practices, participants will learn to generate on-brand images, write SEO-optimized alt text, and publish assets that meet professional marketing standards. Through hands-on labs, interactive discussions, and a final project, learners will combine AI-assisted creation with human judgment to produce visuals that are impactful, inclusive, and campaign-ready. By the end of the course, participants will be able to confidently design and deploy AI-powered marketing content that enhances brand recognition, discoverability, and audience engagement.
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5 vidéos2 lectures5 devoirs
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5 vidéos•Total 18 minutes
AI for Brand Visibility•4 minutes
How Generative AI Works — A Marketer’s View of the Inference Pipeline•5 minutes
Tracing a Prompt — How AI Turns Text into Visuals•5 minutes
Prompting for Brand Consistency: From Idea to On-Brand Image•3 minutes
Congratulations and Continuous Learning Journey•2 minutes
2 lectures•Total 10 minutes
The 2025 Guide to Prompt Engineering•5 minutes
Writing effective alt text: Key principles, roles, and SEO benefits•5 minutes
5 devoirs•Total 95 minutes
AI For Brand Visibility•20 minutes
Hands on Activity: Sketch the AI Pipeline•25 minutes
Prompt-to-Image: Quick Check•10 minutes
HOL: Turning Prompts into Brand-Perfect Images•25 minutes
HOL: Writing Alt Text That Connects Everyone•15 minutes
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