Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

AI CERTs
Compétences que vous acquerrez: User Experience Design, User Experience, User Interface and User Experience (UI/UX) Design, Design Thinking, Artificial Intelligence, UI/UX Research, Experience Design, Persona (User Experience), User Interface (UI), User Centered Design, Responsible AI, Design Research, Wireframing, Prototyping, Design Reviews, User Story, Prompt Patterns, Storyboarding, Professional Development, Presentations
Avancées · Spécialisation · 3 à 6 mois

Compétences que vous acquerrez: Microsoft Office, Document Management
Débutant · Projet Guidé · Moins de 2 heures

Coursera
Compétences que vous acquerrez: Account Strategy, Account Management, Customer Success Management, Customer Engagement, Customer Relationship Building, Customer Relationship Management, Milestones (Project Management), Growth Strategies, Expectation Management, Relationship Management, Data-Driven Decision-Making, Drive Engagement, Goal Setting, Needs Assessment
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: User Interface and User Experience (UI/UX) Design, Interaction Design, Figma (Design Software), Wireframing, Usability, Web Content Accessibility Guidelines, User Centered Design, Web Design, Human Centered Design, User Flows, Prototyping, Mockups, Graphic Design
Débutant · Cours · 1 à 4 semaines

Illinois Tech
Compétences que vous acquerrez: Market Dynamics, Supply And Demand, Game Theory, Economics, Market Trend, Business Economics, Market Analysis, Operating Cost, Business Strategy, Competitive Analysis, Cost Management, Strategic Decision-Making, Decision Making
Préparer un diplôme
Débutant · Cours · 1 à 4 semaines
University of Illinois Urbana-Champaign
Compétences que vous acquerrez: Market Dynamics, Business Economics, Economics, Business Operations, Supply And Demand, Price Negotiation, Business Strategy, Market Analysis, Competitive Analysis, Consumer Behaviour, Decision Making
Débutant · Cours · 1 à 4 semaines

INSEAD
Compétences que vous acquerrez: Blockchain, Digital Assets, FinTech, Business Transformation, Governance, Cryptography, Financial Inclusion, Business Analysis, Organizational Structure, Strategic Leadership, Emerging Technologies, Solution Design, Entrepreneurship, Financial Systems, Market Opportunities, Business Modeling, Case Studies, Market Analysis, Business Management, New Business Development
Débutant · Spécialisation · 3 à 6 mois

Fundação Instituto de Administração
Compétences que vous acquerrez: Customer Relationship Management, Customer Data Management, Big Data, Data Mining, Data-Driven Decision-Making, Predictive Analytics, Sales Management, Ggplot2, Data Visualization Software, Plot (Graphics), Data Modeling, R Programming, Customer Insights, Customer Acquisition Management, Analytics, Customer experience strategy (CX), Customer Retention, Data Manipulation, Applied Machine Learning, Machine Learning Algorithms
Débutant · Spécialisation · 1 à 3 mois

Compétences que vous acquerrez: Pinterest, Advertising Campaigns, Advertising, Marketing Budgets, Paid media, Digital Advertising, Marketing, Social Media, Budget Management, Social Media Content
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: HubSpot CRM, Revenue Forecasting, Customer Relationship Management, Sales Development, Sales Management, Sales Pipelines, Sales Process, Customer Acquisition Management, Customer Communications Management, Lead Generation
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Communication avec les parties prenantes, Développement organisationnel, Transformation des entreprises, Communication d'entreprise, Communication, Engagement des parties prenantes, Engagement des employés, Mise en œuvre de l'IA, Communication interne, Formation des employés, Développement de la main-d'œuvre, Gestion du changement, Changement organisationnel, Agents IA génératifs
Débutant · Cours · 1 à 4 semaines

Zoho Corporation
Compétences que vous acquerrez: Customer Relationship Management, Sales Management, Selling Techniques, Customer Relationship Management (CRM) Software, Sales Strategy, Sales Process, Sales, General Sales Practices, Sales Pipelines, Sales Prospecting, B2B Sales
Débutant · Cours · 1 à 3 mois