Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Amazon Web Services
Compétences que vous acquerrez: Amazon Web Services, Call Center Experience, Customer Service, Customer Communications Management, Inbound Calls, Scalability, Outbound Calls, Customer Relationship Management, Network Routing, Real Time Data, Performance Analysis, Cost Reduction, Operational Efficiency, Capacity Planning
Mixte · Cours · 1 à 4 semaines

Compétences que vous acquerrez: IA générative, Grand modèle de langage (LLM), Flux de travail IA, Sécurité des données, Éthique des données, Gestion de la relation client, Modélisation des données, Mise en œuvre de l'IA, Modélisation prédictive, Salesforce, Sécurité IA, IA responsable
Intermédiaire · Cours · 1 à 3 mois

Compétences que vous acquerrez: Sustainable Business, Sales Territory Management, Corporate Sustainability, Solution Selling, Sales, Sales Strategy, Customer Relationship Building, Sales Process, Sales Prospecting, Market Opportunities, Information Technology, Technology Strategies, Business Acumen, Customer Relationship Management, AI Product Strategy, Complex Problem Solving, Business Relationship Management
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Business Marketing, Competitive Analysis, Value Propositions, Business Strategies, Go To Market Strategy, Market Opportunities, Market Research, Target Market, Customer Insights, Consumer Behaviour, Customer experience strategy (CX)
Mixte · Cours · 1 à 4 semaines

University of Virginia
Compétences que vous acquerrez: User Story, Persona (User Experience), Design Thinking, Agile Product Development, Agile Methodology, Interviewing Skills, User Research, Persona Development, Product Development, Innovation, User Centered Design
Débutant · Cours · 1 à 4 semaines

University of Minnesota
Compétences que vous acquerrez: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, New Business Development, Product Management, Business Strategy, Business Modeling, Product Lifecycle Management, Product Requirements
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Fundraising, Drive Engagement, Community Development, Community Outreach, Online Advertising, Goal Setting, Promotional Strategies, Content Creation, User Interface and User Experience (UI/UX) Design, Creativity
Débutant · Projet Guidé · Moins de 2 heures
University of Illinois Urbana-Champaign
Compétences que vous acquerrez: Performance Measurement, Business Analysis, Business Strategy, Accounting, Business Communication, Organizational Strategy, Product Lifecycle Management, Innovation, Marketing Analytics, Marketing, Data Analysis, Consumer Behaviour
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Diagram Design, Persona Development, User Accounts, Productivity Software, Strategic Thinking, Market Analysis, Marketing Communications
Débutant · Projet Guidé · Moins de 2 heures

Fundação Instituto de Administração
Compétences que vous acquerrez: Quantitative Research, Survey Creation, Sampling (Statistics), Business Research, Data Collection, Market Research, Data Analysis, Research Methodologies, Statistical Analysis, Data Quality
Débutant · Cours · 1 à 4 semaines

IESE Business School
Compétences que vous acquerrez: Entrepreneurship, Business Strategy, Negotiation, Presentations, Business Valuation, Verbal Communication Skills, New Business Development, Strategic Partnership, Competitive Analysis, Fundraising, Financial Analysis, Due Diligence, Innovation, Market Analysis
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Adobe Experience Manager, E-Commerce, Product Knowledge, Value Propositions, Scalability, Business-To-Consumer, B2B Sales, Merchandising, Order Management, Customer experience improvement
Débutant · Cours · 1 à 4 semaines