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Product Operating Model and Business Transformation

kurs ist nicht verfügbar in Deutsch (Deutschland)

Wir übersetzen es in weitere Sprachen.

Product Operating Model and Business Transformation

Dozent: Wiley Skills Network

Bei enthalten

Mehr erfahren

11 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Mittel

Empfohlene Erfahrung

1 Woche zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

11 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Mittel

Empfohlene Erfahrung

1 Woche zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Lead a product-driven transformation within your organization
Develop cross-functional collaboration strategies
Implement customer-centric product strategies

Kompetenzen, die Sie erwerben

Kategorie: Digital Transformation
Kategorie: Overcoming Objections
Kategorie: Leadership
Kategorie: Product Management
Kategorie: Business Transformation
Kategorie: Innovation
Kategorie: Culture Transformation
Kategorie: Cross-Functional Collaboration
Kategorie: Organizational Change
Kategorie: Cross-Functional Team Leadership
Kategorie: Product Strategy
Kategorie: Agile Methodology
Kategorie: Stakeholder Engagement
Kategorie: Data-Driven Decision-Making
Kategorie: Organizational Leadership

Wichtige Details

Zertifikat zur Vorlage

Zu Ihrem LinkedIn-Profil hinzufügen

Kürzlich aktualisiert!

März 2026

Bewertungen

11 Aufgaben

Unterrichtet in Englisch

91%

of learners achieved a positive career outcome

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

Weitere Informationen zu Coursera für Unternehmen

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In diesem Kurs gibt es 11 Module

Based on the best-selling book, Transformed, by Marty Cagan, Lea Hickman, Chris Jones, Christian Idiodi, and John Moore. This course explores the essential skills required to lead a successful product operating model transformation within an organization. It emphasizes the importance of leadership, collaboration, and innovation in driving organizational change. By adopting a product-driven approach, this course offers a framework for transforming how businesses operate to become more customer-centric and outcome-driven.

Throughout the course, you will gain practical insights and strategies for leading product-driven transformations. Real-world case studies illustrate the challenges and solutions faced by companies undergoing this transformation. You will learn how to develop cross-functional collaboration strategies and implement customer-centric product strategies that lead to business success. What sets this course apart is its focus on combining theory with actionable, real-world applications. Each module is designed to equip you with not just the knowledge but the tools to make an immediate impact in your organization. The course focuses on leadership and cross-functional collaboration, two critical components of product-driven transformations. This course is ideal for product leaders, executives, and transformation specialists with a basic understanding of product management and leadership. It is best suited for individuals ready to actively contribute to or lead an organizational transformation toward a product-driven model. © 2024 by John Wiley & Sons, Inc. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Used by arrangement with John Wiley & Sons, Inc.

Moduldetails

In this section, we define the product operating model, explore competitive pressures and leadership frustrations motivating adoption, and pinpoint common transformation pitfalls alongside success factors to guide pragmatic, product-led change.

Das ist alles enthalten

2 Videos3 Lektüren1 Aufgabe

In this section, we dissect digital transformation through the lens of the modern product model, showing how changing how you build, solve problems, and choose problems unifies engineering, product, and business goals.

Das ist alles enthalten

1 Video5 Lektüren1 Aufgabe

In this section, we map key product competencies to managers, designers, engineers and leaders. We outline role profiles and coaching, enabling teams to deliver customer value and measurable business results.

Das ist alles enthalten

1 Video8 Lektüren1 Aufgabe

1 VideoInsgesamt 2 Minuten

Product Model Competencies - Overview Video2 Minuten

8 LektürenInsgesamt 80 Minuten

Introduction10 Minuten
Product Managers10 Minuten
Direct Access to Product Data10 Minuten
Product Designers10 Minuten
Product Leaders10 Minuten
Team Topology10 Minuten
Product Ops10 Minuten
Innovation Story: Almosafer10 Minuten

1 AufgabeInsgesamt 10 Minuten

Modern Product Model Competencies10 Minuten

In this section, we apply product model first principles to create empowered, outcome-oriented teams and run rapid, responsible experiments, turning data-driven insights into customer solutions via high-integrity delivery.

Das ist alles enthalten

1 Video11 Lektüren1 Aufgabe

1 VideoInsgesamt 1 Minute

Product Model Concepts - Overview Video1 Minute

11 LektürenInsgesamt 105 Minuten

Introduction10 Minuten
Product Teams10 Minuten
Collaboration10 Minuten
Product Strategy5 Minuten
Powered by Insights10 Minuten
Product Discovery10 Minuten
Test Ideas Responsibly10 Minuten
High-Integrity Commitments10 Minuten
Product Culture10 Minuten
From Projects to Products10 Minuten
Learning over Failure10 Minuten

1 AufgabeInsgesamt 10 Minuten

Product Model Foundations10 Minuten

In this section, we see KKR fund Trainline's shift from legacy ticketing to product-led growth via data-driven squads. Learn to merge private equity vision, agile teams and analytics for innovation.

Das ist alles enthalten

1 Video3 Lektüren1 Aufgabe

In this section, we apply the product operating model to discovery and delivery. We illustrate cross-functional collaboration with sales, marketing, and finance to drive measurable outcomes and build stakeholder trust.

Das ist alles enthalten

1 Video6 Lektüren1 Aufgabe

1 VideoInsgesamt 2 Minuten

The Product Model in Action - Overview Video2 Minuten

6 LektürenInsgesamt 70 Minuten

Introduction10 Minuten
Partnering with Sales10 Minuten
Partnering with Product Marketing10 Minuten
Partnering with Finance10 Minuten
Partnering with Stakeholders10 Minuten
Partnering with Executives20 Minuten

1 AufgabeInsgesamt 10 Minuten

Empowered Product Teams and the Product Model10 Minuten

In this section, we examine how a product-centric mindset transforms a sales-driven legacy firm. We highlight cross-functional discovery that speeds delivery and targets customer-validated, high-value problems.

Das ist alles enthalten

1 Video3 Lektüren1 Aufgabe

In this section, we run an evidence-based product model assessment, apply targeted competency and concept tactics, and drive transformation with evangelism. We also cover timelines, coaching support, and stakeholder alignment.

Das ist alles enthalten

10 Lektüren1 Aufgabe

10 LektürenInsgesamt 130 Minuten

Introduction10 Minuten
How Problems Are Solved10 Minuten
Product Leadership10 Minuten
Innovation Theatre10 Minuten
Dealing with Too Few Designers10 Minuten
Transformation Tactics-Concepts10 Minuten
Driving Up Customer Interaction10 Minuten
Product Culture10 Minuten
Coaching Stakeholders20 Minuten
Business Climate Changes30 Minuten

1 AufgabeInsgesamt 10 Minuten

Transformation Techniques for Product Teams10 Minuten

In this section, we unpack Adobe's leap to a SaaS product model, studying the vision-led roadmap and cross-team practices behind Creative Cloud. We distill insight-driven strategies for faster, customer-focused delivery.

Das ist alles enthalten

1 Video3 Lektüren1 Aufgabe

In this section, we surface cross-functional objections to product changes and craft evidence-based responses. We set communication rhythms that transform resistance into collaborative discovery, speeding agile delivery.

Das ist alles enthalten

1 Video9 Lektüren1 Aufgabe

1 VideoInsgesamt 2 Minuten

Overcoming Objections - Overview Video2 Minuten

9 LektürenInsgesamt 95 Minuten

Introduction10 Minuten
Objections from Sales10 Minuten
Objections from the CEO and Board10 Minuten
Objections from Line of Business5 Minuten
Objections from Customer Success5 Minuten
Objections from Marketing10 Minuten
Objections from HR/People Ops5 Minuten
Objections from the CIO30 Minuten
Innovation Story: Kaiser Permanente10 Minuten

1 AufgabeInsgesamt 10 Minuten

Overcoming Product Development Objections10 Minuten

In this section, we synthesize transformation levers from case studies and explore Trainline metrics to expose ROI. You then craft a personal roadmap translating course insights into strategic action.