This course provides aspiring and early-stage entrepreneurs with a holistic view of what it takes to launch and scale a successful startup. By the end of the course, participants will be able to analyze the critical challenges and decision points that arise in early-stage ventures. From navigating pivotal decisions about product timing and investor partnerships to mastering the art of pitching and valuation, each module offers, real-world examples, and hands-on exercises. By addressing common pitfalls and highlighting key success factors, the series empowers participants to think strategically, make informed decisions, and confidently engage with potential investors.
Master the art of startup success in this dynamic course designed for both investors and entrepreneurs. Dive into crucial topics from choosing the right investors and launching your product, to decoding investor signals, structuring compelling pitches, and mastering startup valuation. Gain actionable insights and avoid common pitfalls, empowering you to negotiate confidently and scale your venture with clarity.
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1 Video
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1 Video•Insgesamt 2 Minuten
First of all, welcome to IESE!•2 Minuten
Navigating Entrepreneurial Dilemmas
Modul 2•1 Stunde abzuschließen
Moduldetails
Master the art of startup success in this dynamic course designed for both investors and entrepreneurs.
Start by examining crucial considerations for new businesses, focusing on selecting the right investors, determining the optimal time for product launches, and integrating essential technical skills early on. These insights will equip you with the analytical tools and practical knowledge needed to navigate the complexities of establishing and scaling a successful startup.
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11 Videos4 Lektüren1 Aufgabe
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11 Videos•Insgesamt 32 Minuten
Course Introduction•1 Minute
Keep Your Job vs Launch a Start Up•3 Minuten
Create vs Serve the Need•4 Minuten
Observation vs Experience•3 Minuten
Alone vs Team•2 Minuten
Growth vs Control•3 Minuten
Launch Now or Later•4 Minuten
B2B vs B2C•4 Minuten
Tech Outsource vs In House•4 Minuten
Debt vs Equity•3 Minuten
Change the Name Now vs Later•2 Minuten
4 Lektüren•Insgesamt 18 Minuten
Discover the Course Structure•10 Minuten
Meet the Senior Lecturer Mathieu Carenzo•2 Minuten
Introduction •1 Minute
📌 Conclusions•5 Minuten
1 Aufgabe•Insgesamt 15 Minuten
🚩 Question Time•15 Minuten
Key Insights on How Entrepreneurs Fool Themselves
Modul 3•1 Stunde abzuschließen
Moduldetails
Key Insights on How Entrepreneurs Fool Themselves goes into the common pitfalls and misconceptions that entrepreneurs often encounter, offering insights into financial management, market analysis, competitive strategy, and innovation. Through expert guidance and real-world examples, learners will uncover how to avoid these mistakes and strategically navigate the entrepreneurial landscape for sustained success.
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8 Videos2 Lektüren1 Aufgabe
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8 Videos•Insgesamt 22 Minuten
Conservative Projections•4 Minuten
Our Market is Huge•3 Minuten
My Idea is Very Disruptive•4 Minuten
We Have No Competition•3 Minuten
We Have a Complete Team•2 Minuten
Key Talent Will Join Us After Funding•2 Minuten
We Have Good Initial Metrics•2 Minuten
Low Agility of Big Corporations•3 Minuten
2 Lektüren•Insgesamt 5 Minuten
Introduction•2 Minuten
📌 Conclusions•3 Minuten
1 Aufgabe•Insgesamt 15 Minuten
🚩 Question Time •15 Minuten
Promises and Realities of Investors for Entrepreneurs
Modul 4•1 Stunde abzuschließen
Moduldetails
Promises and Realities of Investors for Entrepreneurs is designed to help entrepreneurs interpret and analyze indirect responses and implicit signals they receive from investors during the fundraising process. Each lesson focuses on common phrases that, while they may seem neutral or positive, often signal a lack of genuine interest. Through these insights, entrepreneurs will learn to read between the lines, recognize an investor’s true level of engagement, and strategically redirect their efforts.
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8 Videos2 Lektüren1 Aufgabe
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8 Videos•Insgesamt 19 Minuten
Your Project Doesn’t Align with My Investment Strategy•2 Minuten
I Really Like Your Project, but My Partners Don’t•2 Minuten
If You Get a Lead, We’ll Invest•2 Minuten
We Invest in People•3 Minuten
I Won’t Interfere with Your Strategic Decisions•2 Minuten
I Have Plenty of Time to Dedicate to Your Company•3 Minuten
In the dynamic world of startup investments, the difference between success and failure often hinges on a thorough and nuanced understanding of key investment criteria. This course is designed to transform you into a knowledgeable investor by analyzing the essential elements that mark a startup as feasible, viable, and worthy of investment.
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6 Videos2 Lektüren1 Aufgabe
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6 Videos•Insgesamt 27 Minuten
Market•2 Minuten
Value Proposition •3 Minuten
The Team •7 Minuten
Momentum •5 Minuten
Scalability •4 Minuten
Exit•4 Minuten
2 Lektüren•Insgesamt 7 Minuten
Introduction•5 Minuten
📌 Conclusions•2 Minuten
1 Aufgabe•Insgesamt 20 Minuten
🚩Question Time: Identifying Two Key Knowledge Areas•20 Minuten
Master the Art of the Pitch
Modul 6•1 Stunde abzuschließen
Moduldetails
In this module, you will learn how to structure a compelling pitch that connects with investors and highlights your startup or business. You will discover how to tailor your message to the context, use relevant metrics, and close with an effective call to action. Through practical exercises, you will develop the skills needed to inspire confidence and secure your next meeting.
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5 Videos3 Lektüren1 Aufgabe
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5 Videos•Insgesamt 19 Minuten
The Art of Pitching: Connecting•3 Minuten
Master the Art of the Pitch in Any Setting•3 Minuten
4 Elements of an Impactful Pitch•6 Minuten
4 Key Tips and Common Mistakes to Avoid to Improve Your Pitch Deck•3 Minuten
3 Critical Challenges When Pitching to Investors•4 Minuten
3 Lektüren•Insgesamt 10 Minuten
Introduction•2 Minuten
Keys to Engaging with Investors After the Pitch•3 Minuten
📌 Conclusions•5 Minuten
1 Aufgabe•Insgesamt 20 Minuten
🚩 Practice Your Story•20 Minuten
Valuation Fundamentals for Early-Stage Startups
Modul 7•27 Minuten abzuschließen
Moduldetails
Valuing a startup is as much an art as it is a science. From gut feeling to market comparables and sophisticated financial projections, each method gives entrepreneurs different insights into what their company might be worth. But valuation doesn’t end with numbers alone; it requires understanding market trends, team experience, timing, and strategic investor psychology. This module will walk you through the essentials of startup valuation, equipping you to set realistic expectations and negotiate with confidence.
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7 Videos2 Lektüren
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7 Videos•Insgesamt 21 Minuten
The Art of Startup Valuation•3 Minuten
The Power and Pitfalls of Gut Feeling in Startup Valuation•4 Minuten
Setting Your Startup’s Valuation Boundaries: From Gut Feeling to DCF•2 Minuten
Finding the Middle Ground with Market Valuation•3 Minuten
Beyond Numbers: The 3 T's of Startup Valuation•2 Minuten
Creating Urgency: Using FOMO to Drive Startup Valuation•4 Minuten
The VC Method: Valuing for High Returns and Equity Stakes•3 Minuten
2 Lektüren•Insgesamt 6 Minuten
Introduction•1 Minute
📌 Conclusions•5 Minuten
Fundraising Complex Terminology
Modul 8•2 Stunden abzuschließen
Moduldetails
In the world of fundraising, understanding complex terminology is crucial for entrepreneurs navigating investments and negotiations. This module will equip you with key definitions to help you understand the vocabulary and terms frequently encountered in the fundraising process and corresponding shareholder agreements between entrepreneurs and investors.
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23 Videos7 Lektüren
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23 Videos•Insgesamt 81 Minuten
Basic Terms: Different Types of Investment Rounds•3 Minuten
IESE Business School has been developing leaders since 1958 through management programs designed for every stage of your career. With a commitment to making a deep, positive, and lasting impact on people, businesses, and society, IESE offers top-ranked MBA and Executive Education programs that empower professionals to lead with purpose and excellence.
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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.