This course explores why growing the core business is now a more viable strategy than unrelated diversification. Learners will understand how shareholder value is created through both cash flow and strategic positioning for growth. Drawing on decades of corporate examples and financial analysis, Professor Jagdish Sheth outlines the limitations of the portfolio model and presents a framework for growing the core through multiple channels, product extensions, and emerging markets. Through case studies of companies like Monsanto, 3M, IBM, and Dinol, learners will discover how to avoid strategic missteps and identify synergistic opportunities that align with their company’s competencies and market access. This course empowers learners to think critically about growth, profitability, and how to leverage core strengths to meet modern shareholder expectations.

Growing Your Core Business with Jagdish Sheth
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Kompetenzen, die Sie erwerben
- Kategorie: Business Development
- Kategorie: Corporate Strategy
- Kategorie: Cash Flows
- Kategorie: Case Studies
- Kategorie: Growth Strategies
- Kategorie: Strategic Marketing
- Kategorie: Market Analysis
- Kategorie: Market Opportunities
- Kategorie: Financial Analysis
- Kategorie: Business Strategy
- Kategorie: New Product Development
- Kategorie: Portfolio Management
Wichtige Details

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Februar 2026
3 Aufgaben
Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

In diesem Kurs gibt es 3 Module
This module explores the historical evolution of shareholder value and the limitations of the traditional portfolio model. Learners will examine the cash flow vs. company growth dilemma and the impact of market stagnation on corporate strategy.
Das ist alles enthalten
11 Videos1 Aufgabe
This module introduces a new framework for growing the core business. Learners will evaluate various growth paths and cautions against misguided diversification, supported by a growth map covering product and market strategies.
Das ist alles enthalten
15 Videos1 Aufgabe
This module analyzes real-world examples—including IBM, McDonald’s, and Dinol—to illustrate successful and failed diversification strategies. Learners will apply a three-part test for synergistic diversification and learn how to assess market access and infrastructure.
Das ist alles enthalten
4 Videos1 Aufgabe
Dozent
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Status: Kostenloser TestzeitraumKennesaw State University
Status: Kostenloser TestzeitraumKennesaw State University
Status: Kostenloser TestzeitraumKennesaw State University
Status: Kostenloser TestzeitraumKennesaw State University
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Häufig gestellte Fragen
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
Weitere Fragen
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