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Foundations of Neuroscience

kurs ist nicht verfügbar in Deutsch (Deutschland)

Wir übersetzen es in weitere Sprachen.

Foundations of Neuroscience

Dieser Kurs ist Teil von Spezialisierung „Neuromarketing “

Dozenten: Ian McCulloh

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5 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

41 Bewertungen

Stufe Mittel

Empfohlene Erfahrung

2 Wochen zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

5 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

41 Bewertungen

Stufe Mittel

Empfohlene Erfahrung

2 Wochen zu vervollständigen

unter 10 Stunden pro Woche

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Understand neural anatomy, key brain regions, and their roles in influence, persuasion, sensory perception, and executive function.
Analyze sensory systems and perception phenomena, including top-down and bottom-up processing, with applications to influence campaigns.
Examine memory processes such as declarative, procedural, and priming, and their role in cognitive tasks like engagement, attention, and workload.
Evaluate emotional processing and decision-making theories, comparing System 1 and System 2 responses using neuroscience measurement techniques.

Kompetenzen, die Sie erwerben

Kategorie: Psychology
Kategorie: Behavioral Economics
Kategorie: Decision Making
Kategorie: Neurology
Kategorie: Persuasive Communication
Kategorie: Advertising
Kategorie: Consumer Behaviour
Kategorie: Marketing
Kategorie: Marketing Effectiveness
Kategorie: Sensory Systems Analysis
Kategorie: Marketing Psychology
Kategorie: Marketing Communications
Kategorie: Influencing
Kategorie: Anatomy
Kategorie: Case Studies

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12 Aufgaben

Unterrichtet in Englisch

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

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Dieser Kurs ist Teil der Spezialisierung Spezialisierung „Neuromarketing “

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In diesem Kurs gibt es 5 Module

The course "Foundations of Neuroscience" delves into the neural and biological foundations of influence and persuasion, providing a comprehensive understanding of how the brain processes sensory, emotional, and cognitive information. You will explore key brain regions and their role in decision-making, memory, attention, and emotion, essential for effective communication strategies. By gaining hands-on experience with neuroscience measurement techniques, you will learn to assess the impact of influence campaigns through implicit and explicit methods.

What sets this course apart is its focus on bridging neuroscience with practical applications in neuromarketing. By studying real-world case studies, you will gain the skills to evaluate and design more effective influence strategies. Whether you're in marketing, advertising, or behavioral science, this course equips you with the knowledge to better understand consumer behavior and tailor marketing efforts for maximum impact. You'll leave with a deep understanding of how to apply cutting-edge neuroscience principles to real-world influence campaigns, making this course a unique and invaluable resource for anyone in the field.

Moduldetails

This course explores the neural and biological foundations of influence and persuasion, focusing on key brain regions, sensory systems, and emotional processing. Learners will examine cognitive processes like attention, memory, and decision-making, and how these relate to persuasive communication. The course also covers the role of sensory perception phenomena and the impact of emotional responses on behavior. Learners will gain practical skills in evaluating influence campaigns using neuroscience measurement techniques. Through case studies and hands-on assessments, students will apply these insights to real-world scenarios.

Das ist alles enthalten

2 Lektüren1 Plug-in

This module will explore neural anatomy and brain function. Specific attention is focused on the pre-frontal cortex responsible for executive function. This module requires more memorization than other modules in the course, but is necessary to develop fluency of brain anatomy and functions so that future modules are more effective.

Das ist alles enthalten

6 Videos3 Lektüren3 Aufgaben

6 VideosInsgesamt 63 Minuten

Neuromarketing13 Minuten
Brain Cells5 Minuten
Brain Anatomy11 Minuten
Frontal Cortex7 Minuten
Neural Anatomy - Social Influence - Part 116 Minuten
Neural Anatomy - Social Influence - Part 210 Minuten

3 LektürenInsgesamt 60 Minuten

Reading References10 Minuten
Reading References10 Minuten
Self-Reflective Reading: Exploring the Social Brain: Neural Connections, Support, and Behavior40 Minuten

3 AufgabenInsgesamt 90 Minuten

Neural Anatomy60 Minuten
The Mind Behind Marketing: Exploring Neuromarketing and Brain Anatomy15 Minuten
Mind Matters: The Frontal Cortex and Social Influence15 Minuten

This module provides an overview of perception and cognition. Key theories will include top-down and bottom-up processing. The module will emphasize visual, auditory, and olfactory processing in the brain and its relation to influence and attention.

Das ist alles enthalten

5 Videos1 Lektüre3 Aufgaben

5 VideosInsgesamt 37 Minuten

Sensation and Perception5 Minuten
Visual System11 Minuten
Auditory System8 Minuten
Olfactory System6 Minuten
Taste7 Minuten

1 LektüreInsgesamt 60 Minuten

Reading References60 Minuten

3 AufgabenInsgesamt 90 Minuten

Sensation and Perception60 Minuten
Seeing the World: An Introduction to Sensation and Perception15 Minuten
The Senses: Exploring Hearing, Smell, and Taste15 Minuten

This module delves into the intricacies of human information processing and its role in influence. Learners will explore core cognitive processes—attention, engagement, working memory, and workload—while distinguishing between implicit and explicit measurement methods.

Das ist alles enthalten

5 Videos1 Lektüre3 Aufgaben

5 VideosInsgesamt 49 Minuten

Information Processing, Attention, and Memory10 Minuten
Top-Down Attention7 Minuten
Bottom-Up Attention6 Minuten
Attention Bias and Measurement8 Minuten
Memory18 Minuten

1 LektüreInsgesamt 100 Minuten

Reading References100 Minuten

3 AufgabenInsgesamt 90 Minuten

Memory60 Minuten
Understanding Human Cognition: From Information Processing to Memory15 Minuten
The Essentials of Learning: Attention, Memory, and Beyond15 Minuten

In this module, you'll explore the brain structures that support different memory processes. You'll also dive into topics like declarative and non-declarative memory, procedural memory, and priming, along with an introduction to how encoding and retrieval work.