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Analyze Markets: Go/No-Go Decisions

kurs ist nicht verfügbar in Deutsch (Deutschland)

Wir übersetzen es in weitere Sprachen.

Analyze Markets: Go/No-Go Decisions

Dieser Kurs ist Teil von Spezialisierung „TAM to Go/No-Go: Market Research and Growth Strategy“

Dozent: LearningMate

Bei enthalten

Mehr erfahren

2 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

2 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

2 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

2 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Learners will make data-driven go/no-go recommendations by analyzing market share trends and applying a structured evaluation scorecard.

Kompetenzen, die Sie erwerben

Kategorie: Risk Management Framework
Kategorie: Strategic Thinking
Kategorie: Data Presentation
Kategorie: Due Diligence
Kategorie: Regulatory Compliance
Kategorie: Competitive Intelligence
Kategorie: Market Analysis
Kategorie: Market Opportunities
Kategorie: Market Data
Kategorie: Competitive Analysis
Kategorie: Risk Analysis
Kategorie: Strategic Decision-Making
Kategorie: Business Risk Management
Kategorie: Data Visualization
Kategorie: Data Storytelling
Kategorie: Trend Analysis
Kategorie: Data-Driven Decision-Making
Kategorie: Market Share
Kategorie: Market Research
Kategorie: Market Intelligence

Wichtige Details

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April 2026

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Unterrichtet in Englisch

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of learners achieved a positive career outcome

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Dieser Kurs ist Teil der Spezialisierung Spezialisierung „TAM to Go/No-Go: Market Research and Growth Strategy“

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In diesem Kurs gibt es 2 Module

The course, Analyze Markets Go/No-Go Decisions, is designed for aspiring business analysts, strategists, and marketing professionals who want to master the art of making high-stakes market entry decisions. In a competitive global landscape, knowing when to pursue a new market and when to walk away is a critical skill. This course demystifies that process by equipping you with two powerful, data-driven techniques: competitive market share analysis and structured market evaluation.

You will start by learning how to analyze competitive positioning, not as a static snapshot, but as a dynamic story told over time. Through practical, hands-on activities, you will calculate and visualize market share trends to identify who is winning, who is losing, and where strategic opportunities lie. Next, you will move from analysis to decision-making by mastering a structured market entry scorecard. You'll learn to systematically score a market’s attractiveness by weighing factors like competitive intensity, market size, growth potential, and regulatory risk. By the end of this course, you won't just be interpreting data; you'll be using it to build a compelling business case. You will be able to formulate and defend a clear go/no-go recommendation, transforming complex market data into a decisive strategic plan. This course is for anyone ready to move beyond basic analysis and start driving impactful business strategy.

Moduldetails

This module lays the foundation for strategic market analysis. You will learn why tracking market share over time is critical for understanding a competitive landscape. You will get hands-on experience calculating market share, identifying performance trends, and creating powerful data visualizations to communicate the story of who is winning and losing in a market.

Das ist alles enthalten

2 Videos2 Lektüren2 Aufgaben

2 VideosInsgesamt 16 Minuten

The Streaming Wars: A Story Told by Data9 Minuten
Build a Trend Analysis from Scratch7 Minuten

2 LektürenInsgesamt 16 Minuten

Market Share 101: Core Concepts and Calculations8 Minuten
Your Competitive Analysis Career Path8 Minuten

2 AufgabenInsgesamt 35 Minuten

Hands-On Learning: Analyze the Automotive Market25 Minuten
Knowledge Check: Market Share Fundamentals10 Minuten

In this module, you will transition from an analyst to a strategist. You'll learn how to use the insights from competitive analysis to make a sound, evidence-based market entry recommendation. You will master a structured scorecard framework to evaluate a new market's attractiveness and use it to formulate a definitive go/no-go decision for leadership.