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Analyze Competitors: Market Intelligence

kurs ist nicht verfügbar in Deutsch (Deutschland)

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Analyze Competitors: Market Intelligence

Dieser Kurs ist Teil von Spezialisierung „TAM to Go/No-Go: Market Research and Growth Strategy“

Dozent: LearningMate

Bei enthalten

Mehr erfahren

2 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

2 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

2 Module

Verschaffen Sie sich einen Einblick in ein Thema und lernen Sie die Grundlagen.

Stufe Anfänger

Empfohlene Erfahrung

2 Stunden zu vervollständigen

Flexibler Zeitplan

In Ihrem eigenen Lerntempo lernen

Was Sie lernen werden

Analyze market sentiment and industry-wide competitive forces to inform high-level strategic business decisions.

Kompetenzen, die Sie erwerben

Kategorie: Case Studies
Kategorie: Trend Analysis
Kategorie: Strategic Thinking
Kategorie: Market Dynamics
Kategorie: Market Data
Kategorie: Text Mining
Kategorie: Market Analysis
Kategorie: Competitive Intelligence
Kategorie: Strategic Decision-Making
Kategorie: Business Strategy
Kategorie: Competitive Analysis
Kategorie: Analysis
Kategorie: Data-Driven Decision-Making
Kategorie: Business Analysis
Kategorie: Market Trend
Kategorie: Market Intelligence

Wichtige Details

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April 2026

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Unterrichtet in Englisch

91% of learners achieved a positive career outcome

Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

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Dieser Kurs ist Teil der Spezialisierung Spezialisierung „TAM to Go/No-Go: Market Research and Growth Strategy“

Wenn Sie sich für diesen Kurs anmelden, werden Sie auch für diese Spezialisierung angemeldet.

Lernen Sie neue Konzepte von Branchenexperten
Gewinnen Sie ein Grundverständnis bestimmter Themen oder Tools
Erwerben Sie berufsrelevante Kompetenzen durch praktische Projekte
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In diesem Kurs gibt es 2 Module

In today's competitive landscape, understanding your rivals is paramount. This beginner-friendly course, Analyze Competitors: Market Intelligence, is designed for business professionals and aspiring analysts who want to transform raw market data into strategic foresight. You will move beyond surface-level observations to master the core techniques of modern competitive analysis.

The curriculum is built around two powerful analytical pillars. First, you'll learn to conduct sentiment analysis on corporate communications, such as earnings calls and press releases, to quantify and track tonal shifts that signal changes in a competitor's strategy or confidence. Next, you will delve into industry structure by applying a customized Porter's Five Forces framework to evaluate the intensity of competition and overall industry attractiveness. Through practical, hands-on exercises and real-world case studies from the airline, EV, and ride-sharing industries, you will develop the skills to build a comprehensive market and industry assessment. By the end of this course, you will be equipped to analyze market-wide trends and provide data-driven recommendations that inform high-level strategic decisions, making you an invaluable asset in any business setting.

Moduldetails

This module introduces the power of sentiment analysis as a competitive intelligence tool. Learners will explore how to move beyond financial numbers to quantify the tone and sentiment in competitor communications, such as earnings calls and press releases. You will learn why tracking these tonal shifts is critical for anticipating strategic pivots and gaining a competitive edge. The module culminates in a hands-on exercise where you will analyze and visualize sentiment data to derive actionable insights.

Das ist alles enthalten

2 Videos1 Lektüre2 Aufgaben

2 VideosInsgesamt 12 Minuten

The Hidden Signals in Competitor Communications7 Minuten
How to Track and Visualize Sentiment Over Time?6 Minuten

1 LektüreInsgesamt 10 Minuten

What is Sentiment Analysis and Why Does it Matter?10 Minuten

2 AufgabenInsgesamt 20 Minuten

Hands-On Learning: Analyzing Sentiment in Quarterly Earnings Calls15 Minuten
Knowledge Check: Sentiment Analysis Concepts5 Minuten

In this module, learners will master the use of Porter's Five Forces, a classic strategic framework, to assess an industry's competitive intensity. You will learn not only to identify the five forces but also how to customize the framework by weighting each force based on its relative importance in a specific market. The module emphasizes turning this structured analysis into a powerful tool for making high-level strategic decisions, such as whether to enter or exit a market.