E-Commerce-Kurse können Ihnen helfen zu lernen, wie Online-Shops aufgebaut, Produkte präsentiert und Kundenerlebnisse gestaltet werden. Sie können Fähigkeiten in Produktdaten, Conversion-Optimierung, Marketing und Analyse aufbauen. Viele Kurse stellen Plattformen, Tools und Best Practices für digitale Verkaufsprozesse vor.

Kompetenzen, die Sie erwerben: Daten-Storytelling, Datengesteuerte Entscheidungsfindung, E-Mail-Marketing, E-Commerce, Marketing-Analytik, Inhaltliche Leistungsanalyse, Zielsetzung, Business Metriken, Leistungsmessung, Suchmaschinen-Marketing, Strategie der Kundenerfahrung (CX), Markenbekanntheit, Marketing-Strategie und -Techniken, Engagement für Kunden, Optimierung der Suchmaschine, Zielpublikum, Marketing, Digitales Marketing, Social Media-Marketing, Branding
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: E-Commerce, Prozess-Optimierung, Verbesserung der Kundenerfahrung, Auftragsabwicklung, Digitale Werbung, Marketing-Strategien, Marktforschung, Zielpublikum, Google-Anzeigen, Management im Einzelhandel, Verkauf, Markttrend, Versand und Wareneingang, Marketing
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development
Auf einen Abschluss hinarbeiten
Anfänger · Berufsbezogenes Zertifikat · 3–6 Monate

Universidad de Palermo
Kompetenzen, die Sie erwerben: E-Commerce, Branding, Entrepreneurship, Sales, Social Media, Business Development, Social Media Marketing, Payment Systems, Web Design and Development, Logistics, User Experience, Market Trend
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Order Processing, Order Management, Inventory Management System, Inventory Control, Customer Relationship Management, E-Commerce, Web Analytics, Retail Management, Product Management, Content Management Systems, Editing, Marketing, Business
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

Kompetenzen, die Sie erwerben: Maschinelles Lernen, Deep Learning, Künstliche Intelligenz und Maschinelles Lernen (KI/ML), Generative KI, ChatGPT, KI-Produktstrategie
Anfänger · Kurs · 1–4 Wochen

The State University of New York
Kompetenzen, die Sie erwerben: E-Commerce, Erstellung von Inhalten, Web Design und Entwicklung, Präsentationen, Werbetexten, Unternehmertum, Fotografie, Business Modellierung, Wert-Angebote, Persona Entwicklung, Marketing und Öffentlichkeitsarbeit, Marketing, Engagement für Kunden, Video Produktion, Branding
Anfänger · Kurs · 1–4 Wochen

Starweaver
Kompetenzen, die Sie erwerben: E-Commerce, Supply Chain Management, Procurement, Supply Chain, Logistics Management, Order Fulfillment, Supplier Management, Inventory Management System, Logistics, Business Technologies, Technology Strategies, Corporate Sustainability, Process Optimization, Demand Planning, Forecasting, Automation, Data-Driven Decision-Making
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Customer Communications Management, Content Management Systems, Payment Processing, E-Commerce, Web Content, Product Management, Shipping and Receiving, Marketing, Tax Management, Business
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

Kompetenzen, die Sie erwerben: Webanalyse, E-Commerce, E-Mail-Marketing, Marketing-Analytik, Customer Relationship Management, Leistungsmetrik, Portfolio Management, Kundenbindung, Produktverbesserung, Generative AI-Agenten, Digitales Marketing, Loyalitäts-Programme, Kundeneinblicke
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Suchmaschinen-Marketing, Schlüsselwort-Recherche, Marketing-Strategien, Pay-Per-Click-Werbung, Google-Anzeigen, Webanalyse und SEO, Engagement für Kunden, Optimierung der Suchmaschine, Zielpublikum, Digitales Marketing, Marketing, Werbung
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Künstliche Intelligenz, Webanalyse, Datenverarbeitung, Google Analytics, Datenanalyse, Marketing-Analytik, E-Commerce, Analytics, Wichtige Leistungsindikatoren (KPIs), Generative KI, Geschäftsstrategie, Datenvisualisierung, Erhebung von Daten
Mittel · Kurs · 1–4 Wochen
E-commerce refers to the buying and selling of goods and services over the internet. It encompasses a wide range of activities, including online retail, electronic payments, and digital marketing. The importance of e-commerce lies in its ability to connect businesses with consumers globally, providing convenience and accessibility. As more people turn to online shopping, understanding e-commerce becomes essential for anyone looking to thrive in today's digital economy.
A variety of job opportunities exist within the e-commerce sector. You could pursue roles such as e-commerce manager, digital marketing specialist, data analyst, or customer service representative. Additionally, positions like supply chain coordinator and web developer are crucial for maintaining and enhancing online platforms. The versatility of e-commerce means that skills in marketing, technology, and customer engagement are highly valued.
To succeed in e-commerce, you should focus on developing several key skills. These include digital marketing, data analysis, customer relationship management, and basic web development. Understanding supply chain logistics and e-commerce platforms is also beneficial. Familiarity with tools for email marketing and social media advertising can enhance your effectiveness in reaching and engaging customers.
There are numerous online courses available to help you learn about e-commerce. Some of the best options include the Google Digital Marketing & E-commerce Professional Certificate and the E-commerce Academy. These courses cover essential topics and provide practical skills that can be applied directly in the workplace.
Yes. You can start learning e-commerce on Coursera for free in two ways:
If you want to keep learning, earn a certificate in e-commerce, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.
Learning e-commerce can be approached in several ways. Start by enrolling in online courses that cover the fundamentals and advanced topics. Engage with practical projects to apply what you learn. Additionally, following industry trends through blogs, webinars, and podcasts can provide insights into the evolving landscape of e-commerce.
E-commerce courses typically cover a range of topics, including digital marketing strategies, website development, customer engagement techniques, and supply chain management. You may also learn about analytics, payment processing, and the legal aspects of online business. These topics are designed to equip you with the knowledge needed to navigate the e-commerce environment effectively.
For training and upskilling employees in e-commerce, courses like the Foundations of Digital Marketing and E-commerce and Supply Chain Management for E-commerce are excellent choices. These programs provide comprehensive insights and practical skills that can enhance team performance in the e-commerce sector.