Press Releases

新闻稿是向新闻媒体成员发布的官方声明,目的是提供信息、创建官方声明或发布公告。Coursera 的新闻稿目录教您一门艺术和科学,如何撰写有吸引力、有新闻价值的声明,吸引媒体的关注,引起公众对您的组织或事业的兴趣。您将学习有效新闻稿的结构、如何制作引人入胜的标题和故事情节、如何纳入关键信息和引语,以及如何针对不同媒体定制新闻稿。您还将了解新闻发布的战略时机、如何管理与记者的关系,以及如何跟踪和衡量新闻发布的影响。无论您是公关专家、传播专业人士,还是仅仅对公共关系感兴趣,这些知识都将帮助您在工作中有效地使用新闻稿。
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“press releases” 的结果

  • 状态:免费试用

    University of Colorado Boulder

    您将获得的技能: 利益相关者的参与, 写作, 媒体关系, 危机管理, 企业可持续发展, 战略传播, 叙事, 品牌战略, 研究, 说服沟通, 专业网络, 沟通策略, 公共关系, 商业道德, 新闻发布, 社交媒体, 打造品牌, 市场营销和公共关系, 企业传讯, 营销传播

  • 状态:免费试用
    状态:人工智能技能

    您将获得的技能: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Public Affairs, Content Management, Web Content, Performance Reporting, Storytelling, Content Management Systems, Press Releases, Strategic Communication, Content Strategy, Report Writing, Content Marketing, Social Media Content, Marketing Effectiveness, Generative AI

  • 状态:免费试用

    您将获得的技能: Content Development and Management, Proofreading, Public Relations, Content Creation, Writing and Editing, Content Management, Web Content, Marketing and Public Relations, Content Management Systems, Press Releases, Content Strategy, Content Marketing, Social Media Content, Promotions and Campaigns, AI Product Strategy, Blogs, Media and Communications, Earned Media, Generative AI Agents, Workflow Management

  • 状态:免费试用

    University of Colorado Boulder

    您将获得的技能: 媒体关系, 写作, 品牌战略, 战略传播, 叙事, 公共关系, 新闻发布, 营销传播, 社交媒体, 打造品牌

  • 状态:免费试用

    University of Colorado Boulder

    您将获得的技能: 媒体关系, 叙事, 战略传播, 危机管理, 沟通策略, 新闻发布, 公共关系, 市场营销和公共关系, 打造品牌, 企业传讯

  • 状态:免费试用

    IESE Business School

    您将获得的技能: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Digital Marketing, Press Releases, Leadership, Sales Presentations, Stakeholder Communications, Public Relations, Marketing Communications

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  • 状态:免费试用

    University of California, Irvine

    您将获得的技能: 语法, 撰写报告, 写作, 编辑, 简明扼要, 演讲, 校对, 沟通策略, 沟通, 新闻发布, 说服沟通, 目标受众, 虚拟团队, 商务写作, 商务信函, 全球营销, 业务沟通

  • 状态:免费试用

    IESE Business School

    您将获得的技能: Corporate Communications, Crisis Management, Strategic Communication, Media Relations, Stakeholder Communications, Public Relations, Business Communication, Press Releases, Business Ethics, Communication, Interviewing Skills, Conflict Management, Public Speaking, Decision Making

  • 状态:预览

    University of Glasgow

    您将获得的技能: Business Writing, Business Correspondence, Writing, Report Writing, Business Communication, Writing and Editing, Organizational Structure, Vocabulary, Grammar, Concision, English Language, Target Audience, Organizational Skills, Editing, Press Releases

  • 状态:免费试用

    IESE Business School

    您将获得的技能: Media Relations, Public Speaking, Media and Communications, Communication Strategies, Strategic Communication, Media Strategy, Verbal Communication Skills, Public Relations, Digital Marketing, Press Releases, Communication, Marketing Communications, Presentations, Non-Verbal Communication, Journalism, Content Creation, Crisis Management

  • 状态:免费试用

    University of California, Irvine

    您将获得的技能: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Management, Social Media, Stakeholder Communications, Customer Communications Management, Press Releases, Marketing and Public Relations, Advertising, Marketing Communications, Branding, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications, Content Marketing

是什么让您今天来到 Coursera?

主要合作伙伴

  • IESE Business School
  • University of Colorado Boulder
  • Microsoft
  • University of California, Irvine