Marketing Effectiveness

营销效果是衡量营销策略如何有助于实现业务目标的标准，通常通过投资回报率（ROI）、客户获取率和营销活动绩效等关键绩效指标（KPI）进行评估。Coursera 的营销实效目录教您如何设计、执行和评估成功的营销策略。您将学习战略营销规划的基本原则、了解客户行为、数字营销分析和各种营销渠道。熟练掌握衡量和提升营销效果、目标定位和细分、品牌定位以及整合营销传播的工具和框架。这项技能将使您能够推动业务增长并做出明智的营销决策。
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“marketing effectiveness” 的结果

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    EDUCBA

    您将获得的技能: Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Strategic Marketing, Global Marketing, Brand Management, Campaign Management, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Product Strategy, Case Studies, Marketing Analytics, Competitive Analysis, Digital Marketing, Branding, Business, Product Lifecycle Management

    初级 · 专项课程 · 3-6 个月

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    IE Business School

    您将获得的技能: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Case Studies, Product Lifecycle Management, Marketing Effectiveness, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Value Propositions, Product Marketing, Strategic Marketing, Marketing Psychology, Market Data

    4.6
    评分, 4.6 星，最高 5 星
    1220 条评论

    初级 · 专项课程 · 3-6 个月

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    Emory University

    您将获得的技能: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Data-Driven Decision-Making, Customer Analysis, Customer Insights, Marketing Strategies, Marketing, Marketing Effectiveness, Responsible AI, Customer experience improvement, Self Service Technologies, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence

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    Adobe

    您将获得的技能: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Target Audience, Digital Advertising, Promotions and Campaigns, Marketing Effectiveness, Lead Generation, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Target Market, Customer Engagement, Content Creation

    4.8
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    Meta

    您将获得的技能: 营销策略, 回归分析, 关键绩效指标 (KPI), 无监督学习, 营销, 营销分析, 投资回报, 营销渠道, 营销策划, 目标受众, 销售管道, 营销效果, A/B 测试, 数据分析, 客户分析, 预测, 广告活动

    4.8
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    EDUCBA

    您将获得的技能: Marketing Strategies, Digital Marketing, Competitive Analysis, Marketing Effectiveness, Marketing Planning, Performance Analysis, Case Studies, Business Strategies, Digital Advertising, Market Analysis, Advertising Campaigns, Consumer Behaviour, Mobile Banking, Analysis

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    您将获得的技能: 营销活动经理, 付费媒体, 社交媒体活动, 社交媒体管理, 内容创作, 在线广告, Instagram, 营销分析, 社交媒体营销, 社交媒体战略, 性能分析, 营销预算, 角色开发, 目标受众, 数字广告, 营销效果, 数字化营销, 品牌管理, 广告活动, 社交媒体

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    4.8
    评分, 4.8 星，最高 5 星
    2.2万 条评论

    初级 · 专业证书 · 3-6 个月

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    EDUCBA

    您将获得的技能: Campaign Management, Target Market, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Planning, Integrated Marketing Communications, Strategic Marketing, Digital Marketing, Advertising Campaigns, Target Audience, Marketing Effectiveness, Digital Advertising, Online Advertising, Market Research, Customer Analysis, Marketing Communications, Marketing Psychology, Marketing Analytics, Communication Strategies

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    Adobe

    您将获得的技能: Social Media Content, Responsible AI, Cross-Channel Marketing, Content Marketing, Generative AI, Social Media, Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Content Creation, Marketing Automation, Data Ethics, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis

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    Adobe

    您将获得的技能: Content Creation, Social Media Content, Cross-Channel Marketing, Content Marketing, Web Content, Multimedia, Social Media, Marketing Analytics, Data Ethics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Social Media Marketing, Marketing Design, Digital Media Strategy, Storytelling, Infographics, Graphic and Visual Design, Video Production, Design Elements And Principles

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    Simplilearn

    您将获得的技能: Business Marketing, B2B Sales, Lead Generation, Marketing Strategies, Marketing Effectiveness, Target Market, Account Management, Email Marketing, Strategic Marketing, Content Marketing, Marketing Channel, Pay Per Click Advertising, Sales Development, LinkedIn, Marketing Analytics, Content Creation, Advertising

    初级 · 课程 · 1-4 周

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