客户旅程课程可以帮助您学习客户细分、接触点分析和体验映射。您可以掌握制定个性化营销策略、分析客户 Feedback 和优化 Conversion Rate 的技能。许多课程都会介绍客户关系管理(CRM)软件、旅程映射工具和解析平台等工具,帮助您跟踪客户互动并衡量策略的有效性。

Coursera
您将获得的技能: Customer Analysis, Unsupervised Learning, Customer Insights, Marketing Analytics, Applied Machine Learning, Data Analysis, Web Analytics, Retail Store Operations, Machine Learning, Machine Learning Algorithms, Histogram, Decision Tree Learning, Model Evaluation, Pandas (Python Package)
中级 · 课程 · 1-4 周

您将获得的技能: User Story, Agile Project Management, Agile Methodology, Product Roadmaps, Project Management Software, Project Management, Product Development, Value Propositions, Product Design, Stakeholder Communications, Customer experience strategy (CX)
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Digital Marketing, Digital Media Strategy, Digital Advertising, Growth Strategies, Social Media, Pay Per Click Advertising, Market Analysis
初级 · 课程 · 1-4 周

Michigan State University
您将获得的技能: 进入市场战略, 创新, 筹资和众包, 销售策略, 创业, 业务建模, 业务规划, 预算, 客户获取管理, 资源管理, 新业务开发, 计划执行, 客户参与, 企业战略, 营销
混合 · 课程 · 1-3 个月

您将获得的技能: 描述性统计, 概率与统计, 统计分析, 概率分布, 数据分析, Matplotlib, Pandas(Python 软件包), 统计方法, 探索性数据分析, 回归分析, 科学可视化, 相关性分析, 统计假设检验, 概率, Jupyter, 数据科学, 统计, 数据可视化
混合 · 课程 · 1-3 个月
您将获得的技能: Good Clinical Practices (GCP), Institutional Review Board (IRB), Clinical Research Ethics, Clinical Research Coordination, Clinical Trials, Clinical Research, Drug Development, Informed Consent, Document Management, Electronic Medical Record
初级 · 课程 · 1-4 周

University of Leeds
您将获得的技能: Engineering Design Process, Engineering Management, Requirements Elicitation, Product Lifecycle Management, Problem Solving, Product Planning, Product Design, Product Development, Engineering Practices, New Product Development, Product Requirements, Conceptual Design
初级 · 课程 · 1-4 周

University of Geneva
您将获得的技能: 案例研究, 适应, 需求评估, 调查, 定性研究, 道德标准与行为, 问责制, 研究, 社区外联, 研究方法, 决策, 数据收集
初级 · 课程 · 1-3 个月

Starweaver
您将获得的技能: Supply Chain Management, Industrial Engineering, Logistics, Transportation Management, Operations Management, Corporate Strategy, Business Strategy, Business Management, Manufacturing Processes, Sustainable Business, Mechanical Engineering, Strategic Planning, Procurement, Materials science, Innovation, Technology Strategies
初级 · 课程 · 1-4 周

Fractal Analytics
您将获得的技能: Generative AI, AI Product Strategy, Generative Adversarial Networks (GANs), Business Leadership, Responsible AI, Key Performance Indicators (KPIs), Customer experience improvement, Corporate Strategy, Strategic Decision-Making, Data Ethics, Business Ethics, Customer Engagement, Governance
初级 · 课程 · 1-4 周

Erasmus University Rotterdam
您将获得的技能: Data Governance, 自动化, 法院系统, 电子商务, 技术解决方案, 市场动态, 新兴技术, 网络治理, 政治科学, 法律, 解决复杂问题, 人工智能, 管理, Regulation and Legal Compliance, 经济学, 公共行政, 数字化转型
初级 · 课程 · 1-3 个月

IE Business School
您将获得的技能: Product Strategy, Revenue Management, Strategic Marketing, Market Dynamics, Consumer Behaviour, Market Research, Customer Insights, Sales, Competitive Analysis
初级 · 课程 · 1-4 周