营销解析课程可以帮助您学习数据分析、客户细分、营销活动绩效衡量和投资回报计算。您可以掌握解读营销指标、优化数字战略和利用消费者洞察力推动决策的技能。许多课程都会介绍 Google Analytics、Tableau 和 Excel 等工具,这些工具支持数据解析和趋势可视化,使您能够在实际营销场景中应用自己的技能。

University of Maryland, College Park
您将获得的技能: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis
初级 · 课程 · 1-4 周

您将获得的技能: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing
高级设置 · 指导项目 · 不超过 2 小时
Rice University
您将获得的技能: Excel 公式, 数据操作, 散点图, 电子表格软件, 数据可视化软件, 制图, 微软Excel, 数据导入/导出, 透视表和图表, 数据分析, 柱状图
混合 · 课程 · 1-4 周

您将获得的技能: Adobe Illustrator, Adobe Express, Adobe Photoshop, Responsible AI, Logo Design, Digital Design, Layout Design, Generative AI, Graphic Design, Graphics Software, Adobe Firefly, User Interface and User Experience (UI/UX) Design, Productivity Software, Visual Design, File Management, Process Design, Design Reviews, Prompt Engineering, Branding, Storytelling
初级 · 专业证书 · 3-6 个月

您将获得的技能: Apache Hadoop, Big Data, Application Deployment, Social Network Analysis, Data Processing, Distributed Computing, Java, Text Mining, Graph Theory, File Systems
混合 · 课程 · 1-3 个月

您将获得的技能: Copywriting, ChatGPT, Lead Generation, Social Media Content, Digital Publishing, Sales Process, Web Content, Sales Development, Marketing Materials, Content Creation, Digital Content, Advertising, Email Marketing, Prompt Engineering, Entrepreneurship, Persona Development
初级 · 课程 · 1-4 周

您将获得的技能: Data Ethics, Generative AI, ChatGPT, OpenAI API, Blogs, Artificial Intelligence, Social Media Management, Copywriting, Social Media Content, Content Creation, Marketing Automation, Social Media Campaigns, Social Media, Digital Content, Email Marketing, Web Development, Digital Publishing, Web Design and Development, Content Marketing, Productivity
初级 · 课程 · 1-3 个月

您将获得的技能: Model Deployment, MLOps (Machine Learning Operations), Model Evaluation, Machine Learning Software, Workflow Management, Predictive Modeling, Business Process, Governance Risk Management and Compliance, Continuous Monitoring, SAS (Software), Text Mining, R Programming, Scheduling
中级 · 课程 · 1-4 周
Duke University
您将获得的技能: 统计, 探索性数据分析, 贝叶斯统计, 统计推理, 统计假设检验, 概率分布, 同行评审, 概率, 统计建模, 统计分析, R 语言程序设计(中文版), 统计报告, 数据可视化, 数据分析软件, 统计方法, 数据分析, R(软件), 回归分析, 概率与统计, 抽样(统计)
初级 · 专项课程 · 3-6 个月

University of New Mexico
您将获得的技能: 文化多样性, 经济学, 政治科学, 世界历史, 经济发展, 金融市场, 国际关系, 商业经济学, 社会科学, 全球营销, 商务, 社会经济学
混合 · 课程 · 1-3 个月

IE Business School
您将获得的技能: 电子商务, 供应商关系管理, 促销策略, 客户体验战略(CX), 商品销售, 营销渠道, 市场机遇, 供应链规划, 增长战略, 跨渠道营销, 消费者行为, 零售销售, 冲突管理, 战略伙伴关系, 零售管理, 供应链, 公司名称, 市场动态
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Content Performance Analysis, Drive Engagement, Content Strategy, Web Analytics, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Media Strategy, Social Media Strategy, Social Media, Marketing Channel, Video Production, Digital Marketing
初级 · 指导项目 · 不超过 2 小时