整合营销传播课程可以帮助您学习活动战略、受众细分、品牌信息传递和渠道整合。您还可以掌握制作引人入胜的叙述、分析消费者行为和衡量活动效果的技能。许多课程都会介绍 Google Analytics、Hootsuite 和 Adobe Creative Suite 等工具,以支持在各种平台上执行和评估营销策略。

您将获得的技能: Data Storytelling, Data Presentation, Customer Analysis, Customer Retention, Marketing Analytics, Customer Insights, Strategic Decision-Making, Product Strategy, Data Analysis, Product Management, Data-Driven Decision-Making, Advanced Analytics, Unsupervised Learning, Applied Machine Learning, Technical Documentation, Performance Measurement, Data Preprocessing, Machine Learning Algorithms
中级 · 课程 · 1-4 周

您将获得的技能: Data Ethics, Financial Modeling, Responsible AI, AI Security, Financial Forecasting, Financial Statements, Depreciation, Business Ethics, Balance Sheet, Capital Budgeting, Artificial Intelligence, Strategic Decision-Making, Data Management, Information Privacy, Financial Analysis, Excel Formulas, Ethical Standards And Conduct, Finance, Business Strategy, Business
初级 · 专项课程 · 3-6 个月
Tecnológico de Monterrey
您将获得的技能: Project Schedules, Project Scoping, Stakeholder Management, Project Risk Management, Work Breakdown Structure, Stakeholder Analysis, Risk Analysis, Stakeholder Engagement, Cost Management, Risk Management, Project Management, Change Control, Microsoft Project, Project Controls, Communication Planning, Project Performance, Project Planning, Earned Value Management, Project Documentation, Budget Management
初级 · 专项课程 · 3-6 个月

The Chinese University of Hong Kong
您将获得的技能: 文化多样性, 电子商务, 广告, 社会学, 消费者行为, 市场动态, 文化敏感性, 品牌管理, 数字媒体战略, 社会科学, 全球营销, 营销
初级 · 课程 · 1-4 周
Starweaver
您将获得的技能: Medical Privacy, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Incident Response, Security Controls, Computer Security Incident Management, Incident Management, Health Information Management, Data Security, Cyber Risk, Personally Identifiable Information, Regulatory Compliance, Security Management, Risk Management, Threat Management, Risk Management Framework, Data Management, Cyber Security Assessment, Cybersecurity, ISO/IEC 27001, Compliance Management
高级设置 · 课程 · 1-3 个月

您将获得的技能: Google Sheets, Data Import/Export, Stakeholder Communications, Management Reporting, Spreadsheet Software, Dashboard, Business Reporting, Timelines, Project Documentation, Project Management Software, Prioritization
初级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: Marketing, Marketing Channel, Digital Transformation, Product Development, Marketing Strategies, Digital Marketing, Customer Advocacy, New Product Development, Price Negotiation, Consumer Behaviour, Branding, Innovation
初级 · 课程 · 1-4 周

ESSEC Business School
您将获得的技能: 利益相关者管理, 谈判, 价值主张, 冲突管理, 沟通, 管理团队, 人际沟通, 组织技能, 决策, 积极倾听, 战略伙伴关系, 建立关系
初级 · 课程 · 1-3 个月

您将获得的技能: Earned Value Management, Performance Metric, Project Controls, Variance Analysis, Scheduling
初级 · 课程 · 1-4 周

您将获得的技能: Project Documentation, Strategic Communication, Procedure Development, Constructive Feedback, Business Communication, Process Improvement, Operational Efficiency, Discussion Facilitation, Continuous Improvement Process, Change Management
初级 · 课程 · 1-4 周

University of Colorado Boulder
您将获得的技能: Crisis Management, Emergency Response, Corporate Communications, Contingency Planning, Public Affairs, Risk Management, Business Continuity Planning, Communication Strategies, Case Studies, Stakeholder Communications, Internal Communications, Communication, Media and Communications, Social Media
初级 · 课程 · 1-4 周

ESSEC Business School
您将获得的技能: 酒店 Operator, 酒店管理, 收入管理, 数字化营销, 客户需求规划, 商业估值, 投资回报, 创造需求, 资产管理, 数据驱动的决策制定, 预测, 营销
混合 · 课程 · 1-4 周