市场研究课程可以帮助您学习数据收集技术、 Survey Design、消费者行为分析和竞争格局评估。您可以掌握解读市场趋势、细分目标受众和开展焦点小组的技能。许多课程都会介绍 SPSS、Tableau 和 Google Analytics 等工具,这些工具支持分析数据和 Visualization 见解,从而为业务战略提供依据。

University of Colorado System
您将获得的技能: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Applied Machine Learning, Supervised Learning, Dimensionality Reduction, Marketing Effectiveness, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Campaign Management, Customer experience improvement, Personalized Service, Customer Insights, Model Evaluation, Machine Learning
中级 · 课程 · 1-4 周

University of Colorado System
您将获得的技能: Statistical Software, Marketing Analytics, Model Evaluation, Regression Analysis, Statistical Modeling, Data Visualization, Statistical Analysis, Advanced Analytics, Strategic Marketing, Market Analysis, Marketing Effectiveness, Predictive Analytics, Marketing Strategies, Predictive Modeling, Logistic Regression, Customer Insights, Target Market, Statistical Hypothesis Testing, A/B Testing, Variance Analysis
中级 · 课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 生成式人工智能, 留住客户, 机器学习, 数据分析, 预测建模, 营销分析, 客户分析, 客户洞察, 社交网络分析, 营销策略与技巧, 高级分析, 数据伦理, 市场营销, 数字营销, 分析, 文本挖掘, 人工智能个性化, 预测分析, 营销效果, 市场分析
攻读学位
中级 · 课程 · 1-4 周

您将获得的技能: Dashboard, Data Visualization, Data Entry, Excel Formulas, Data Presentation, Google Sheets, Spreadsheet Software, Management Reporting, Business Reporting, Marketing Analytics, Market Analysis, Data Validation
初级 · 指导项目 · 不超过 2 小时

Technical University of Munich (TUM)
您将获得的技能: 创新, 消费者行为, 协调, 经济学, 企业可持续发展, 供应与需求, 可持续性标准, 研究方法, 包装和标签, 产品知识, 市场研究, 餐饮, 食品质量保障与控制, 全球营销
中级 · 课程 · 3-6 个月
University of Illinois Urbana-Champaign
您将获得的技能: 创新, 企业可持续发展, 环境问题, 商业策略, 业务发展, 消费者行为, 价值主张, 沟通策略, 可持续发展, 设计思维, 环境、社会和公司治理(ESG), 可持续商业, 市场研究, 业务规划, 可持续发展报告, 产品设计
攻读学位
初级 · 课程 · 1-4 周

您将获得的技能: Dashboard, Data Synthesis, Usability Testing, Data Integration, Usability, Data Presentation, Market Research, Data Literacy, Interactive Data Visualization, Looker (Software), User Experience Design, Data Visualization, Product Improvement, Tableau Software, Peer Review, User Centered Design, Data Storytelling, Grafana, Driving engagement, Graphic and Visual Design
初级 · 课程 · 1-4 周

Xbox
您将获得的技能: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, Design Thinking, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Wireframing, Market Analysis, Stakeholder Communications, Product Lifecycle Management, Product Strategy, Data Analysis
初级 · 专业证书 · 3-6 个月

IBM
您将获得的技能: 生成式人工智能, 领导能力, 创新, 负责任的人工智能, Scrum(软件开发), 积压工作, 人工智能产品战略, 敏捷方法, 新产品开发, 用户故事, 注册, 产品路线图, 产品开发, 看板原则, 产品管理, Agile 方法论, 产品生命周期管理, ChatGPT, 测试计划, 可用性测试, 敏捷软件开发, Agile 软件开发
初级 · 专业证书 · 3-6 个月

Coursera
您将获得的技能: Surveys, Survey Creation, User Feedback, Case Studies, Data Quality, Research Design, User Research, Data Collection, Qualitative Research, Sampling (Statistics)
初级 · 课程 · 1-4 周

您将获得的技能: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, Product Roadmaps, User Interface (UI) Design, Market Opportunities, Regulation and Legal Compliance, Data Ethics, Responsible AI, Data Governance
初级 · 专项课程 · 3-6 个月

您将获得的技能: Request for Proposal, Document Management, Procurement, Strategic Sourcing, Supplier Relationship Management, Purchasing, Supplier Management, Proposal Development, Vendor Management, Market Research, Business Writing, Data-Driven Decision-Making, Keyword Research
初级 · 课程 · 1-4 周