文案写作课程可以帮助您学习有说服力的写作技巧、受众定位、品牌声音发展和有效的标题创作。您还可以掌握制作有说服力的 Call to Action、针对搜索引擎优化内容以及了解消费者心理等方面的技能。许多课程都会介绍一些工具,如用于跟踪参与度的 Google Analytics、用于编辑的 Grammarly 以及用于简化写作流程的各种 Content Management System。

University of California, Irvine
您将获得的技能: 搜索引擎优化, 叙事, 营销策略, 社交媒体战略, 用户关系管理, 内容营销, 数字化营销, 数字广告, 在线广告, 点击付费广告, 品牌管理, 关键词研究, 社交媒体, 搜索引擎营销, 网络分析和 SEO, 营销传播
初级 · 课程 · 1-4 周

Starweaver
您将获得的技能: Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Hospitality Services, Capital Expenditure, Social Media Campaigns, Financial Statement Analysis, Cost Control, Social Media Marketing, Hospitality Management, Financial Forecasting, Finance, Operations Management, Prototyping, Strategic Planning, Capital Budgeting, Search Engine Optimization, Key Performance Indicators (KPIs)
中级 · 专项课程 · 3-6 个月

Coursera
您将获得的技能: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development
高级设置 · 指导项目 · 不超过 2 小时

Alex Genadinik
您将获得的技能: Social Media Marketing, Copywriting, Social Media, Social Media Strategy, Advertising, Professional Networking, Digital Advertising, AI Personalization, Content Creation, Drive Engagement
混合 · 课程 · 1-3 个月

University of California, Davis
您将获得的技能: 项目管理, 竞争分析, 数字化营销, 搜索引擎优化, 关键词研究, 网络分析和 SEO, 演讲, 企业战略, 内容开发与管理, 客户服务, 内容战略
中级 · 课程 · 1-4 周

University of California, Irvine
您将获得的技能: 客户获取管理, 营销分析, 社交媒体战略, 搜索引擎优化, 留住客户, 关键绩效指标 (KPI), 数字化营销, 数字广告, A/B 测试, 角色开发, 搜索引擎营销, 客户体验战略(CX), 营销策略与技巧, 点击付费广告, 目标受众, 社交媒体, 客户参与, 网络分析和 SEO, 营销效果, 关键词研究
初级 · 专项课程 · 1-3 个月

Starweaver
您将获得的技能: Customer experience strategy (CX), Service Design, Change Management, Social Media Campaigns, Hospitality Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Hospitality Services, Design Thinking, Brand Marketing, Service Management, Customer experience improvement, Digital Marketing, Design, Social Media Management, Prototyping, Content Marketing, Leadership, Search Engine Optimization
中级 · 专项课程 · 1-3 个月
University of Illinois Urbana-Champaign
您将获得的技能: 营销分析, 搜索引擎优化, 营销策略, 在线广告, 关键绩效指标 (KPI), 客户分析, 数字化营销, 消费者行为, 广告活动, 性能分析, 网页内容, 网络分析和 SEO, 数据收集, 关键词研究, 电子邮件营销, 营销活动经理
初级 · 课程 · 1-3 个月

IE Business School
您将获得的技能: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Marketing Management, Search Engine Optimization, Communication Strategies, Crisis Management, Communication, Consumer Behaviour
初级 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Social Media Content, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Branding, Digital Marketing, Marketing Design, Marketing, Content Management Systems
初级 · 指导项目 · 不超过 2 小时

Alex Genadinik
您将获得的技能: Lead Generation, Search Engine Optimization, Customer Acquisition Management, Account Strategy, Keyword Research, Outbound Calls, Sales Prospecting, Upselling, Web Analytics and SEO, B2B Sales, Sales Strategy, Marketing Strategies, Marketing, Content Marketing, Target Market, Content Creation
混合 · 课程 · 1-4 周

Alex Genadinik
您将获得的技能: Facebook, Copywriting, Social Media Marketing, Social Media Strategy, Instagram, Social Media Campaigns, Digital Advertising, Drive Engagement, Content Creation, Advertising, Customer Engagement, Target Audience
混合 · 课程 · 1-3 个月