品牌战略课程可以帮助您学习市场定位、受众细分、品牌信息传递和竞争分析。您可以掌握创建品牌 Identity、开发独特价值主张和策划有效营销活动的技能。许多课程都会介绍 SWOT 分析、品牌资产衡量框架和数字营销平台等工具,以支持在实际工作中实施战略并衡量其影响。

Alfaisal University | KLD
您将获得的技能: Brand Management, Branding, Product Management, Product Marketing, Product Lifecycle Management, Product Strategy, Brand Strategy, Product Knowledge, Brand Awareness, Product Promotion, Brand Loyalty, Marketing, Market Share
初级 · 课程 · 1-4 周

Tecnológico de Monterrey
您将获得的技能: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Strategic Marketing, Organizational Strategy, Performance Measurement, Customer Retention, Marketing Strategies, Marketing, Communication Strategies, Key Performance Indicators (KPIs), Consumer Behaviour
初级 · 课程 · 1-4 周

Kennesaw State University
您将获得的技能: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Value Propositions, Strategic Marketing, Product Knowledge, Promotional Strategies, Market Share, Innovation, Competitive Analysis
初级 · 课程 · 1-4 周

Kennesaw State University
您将获得的技能: Global Marketing, Branding, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Marketing, Benchmarking, Competitive Analysis
初级 · 课程 · 1-4 周

您将获得的技能: New Product Development, Value Propositions, Business Modeling, Product Development, Business Analysis, Stakeholder Communications, Business Planning, Business Solutions, Presentations, Business Strategy, Innovation, Entrepreneurship
中级 · 指导项目 · 不超过 2 小时
University of Virginia
您将获得的技能: 竞争分析, 产品战略, 经济学, 市场动态, 成本会计, 演讲, 收入管理, 战略营销, 目标市场, 消费者行为, 企业战略, 客户分析, 价格谈判, 产品生命周期管理, 营销, 市场份额, 营销心理学, 价值主张, 全球营销, 客户洞察
初级 · 专项课程 · 3-6 个月

IE Business School
您将获得的技能: 竞争分析, 市场动态, 经济学, 战略营销, 战略思维, 企业战略, 业务过程, 资源管理, 市场分析, 战略规划, 商业经济学
初级 · 课程 · 1-4 周

IE Business School
您将获得的技能: 市场动态, 市场调查, 产品战略, 竞争分析, 商业营销, 收入管理, 战略营销, 消费者行为, 成本会计, 客户分析, 销售, 价格谈判, 损益(P&L)管理, 营销心理学, 客户洞察
初级 · 课程 · 1-4 周

Duke University
您将获得的技能: Digital Transformation, Agile Product Development, Market Trend, Operational Efficiency, Strategic Thinking, Customer Insights, Customer experience strategy (CX), Innovation, Market Opportunities, Business Strategy, Customer Engagement, Technology Strategies, New Product Development, Business Modeling, Business Technologies, Organizational Change, Business Strategies, Business Transformation, Competitive Analysis, Customer Analysis
中级 · 专项课程 · 1-4 周
University of Illinois Urbana-Champaign
您将获得的技能: 竞争分析, 组织战略, 战略决策, 战略思维, 战略领导力, 企业战略, 业务建模, 创新, 企业管理, 价值主张, 分析, 市场分析
攻读学位
中级 · 课程 · 1-3 个月

University of Pennsylvania
您将获得的技能: 人工智能, AI 产品战略, Data Governance, 大数据, 机器学习, 个人身份信息, 负责任的人工智能, 数据安全, 数据伦理, 企业战略, 管理, 道德标准与行为, 业务转型, 创新
初级 · 课程 · 1-4 周

Microsoft
您将获得的技能: Product Roadmaps, AI Product Strategy, Product Strategy, User Story, Product Management, Stakeholder Management, Product Requirements, New Product Development, Responsible AI, Innovation, Company, Product, and Service Knowledge, Cloud Platforms, Market Research, Prioritization
初级 · 课程 · 1-3 个月