搜索引擎营销课程可以帮助您学习关键词研究、广告文案写作、营销活动管理和绩效分析。您可以掌握优化登陆页面、了解竞价策略以及利用解析提高投资回报率的技能。许多课程都会介绍 Google Ads 和 SEMrush 等工具,这些工具有助于执行有效的营销活动并跟踪其成功与否。

University of California, Irvine
您将获得的技能: A/B 测试, 营销分析, 改善客户体验, 网络分析和 SEO, 移动安全, 数字化营销, 销售, 性能指标, 营销策略, 工艺优化, 网络应用, 营销, 关键绩效指标 (KPI), 绩效衡量, 营销效果
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: Content Performance Analysis, Semantic Web, Workflow Management, Prompt Engineering Tools, Responsible AI
初级 · 课程 · 1-4 周

您将获得的技能: Google Ads, Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Campaign Management, Digital Advertising, Search Engine Marketing, Performance marketing
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Content Marketing, Digital Media Strategy, AI Personalization, Marketing Analytics, Customer Insights, Market Intelligence, Ethical Standards And Conduct
高级设置 · 课程 · 1-4 周

您将获得的技能: Search Engine Optimization, Target Audience, Web Analytics and SEO, Keyword Research, Market Opportunities, Business Strategy, Strategic Thinking, Competitive Analysis, Analysis, Auditing, Business Metrics
混合 · 课程 · 1-4 周

您将获得的技能: Keyword Research, Marketing Analytics, Data-Driven Decision-Making, Marketing Budgets, Marketing Effectiveness, Return On Investment, Search Engine Marketing, Forecasting, Performance marketing, Google Ads, Target Audience, Research
初级 · 课程 · 1-4 周

您将获得的技能: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Driving engagement, Strategic Marketing, Online Advertising, Performance Metric, Copywriting, Sales, Decision Making, Automation
初级 · 课程 · 1-4 周

您将获得的技能: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Web Analytics, Content Performance Analysis, Web Content
中级 · 指导项目 · 不超过 2 小时

University of California, Davis
您将获得的技能: 竞争分析, 网络分析和 SEO, 数字化营销, 项目管理, 客户服务, 搜索引擎优化, 关键词研究, 内容开发与管理, 演讲, 企业战略, 内容战略
中级 · 课程 · 1-4 周

Coursera
您将获得的技能: Search Engine Marketing, Google Ads, Content Creation, Performance Metric, Key Performance Indicators (KPIs), Competitive Intelligence
初级 · 课程 · 1-4 周

您将获得的技能: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Analysis, Performance marketing, Bidding, Campaign Management, Online Advertising, Digital Advertising, Web Analytics, Advertising, Performance Metric, Keyword Research, Key Performance Indicators (KPIs), Target Audience, Performance Management
初级 · 课程 · 1-3 个月

Coursera
您将获得的技能: 竞争分析, 网络分析和 SEO, 搜索引擎优化, 搜索引擎营销, 关键词研究, 生成式人工智能, Prompt Engineering
中级 · 课程 · 1-4 周