搜索引擎营销课程可以帮助您学习关键词研究、广告文案写作、营销活动管理和绩效分析。您可以掌握优化登陆页面、了解竞价策略以及利用解析提高投资回报率的技能。许多课程都会介绍 Google Ads 和 SEMrush 等工具,这些工具有助于执行有效的营销活动并跟踪其成功与否。

Unilever
您将获得的技能: Web Analytics, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Advertising Campaigns, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions
初级 · 课程 · 1-4 周

University of Maryland, College Park
您将获得的技能: Online Advertising, Data Presentation, Data Visualization, Digital Advertising, Advertising, Analytics, Big Data, Social Media Strategy, Social Media, Data Ethics, Marketing, Social Media Marketing, Data-Driven Decision-Making, Business Analytics, Advertising Campaigns, Return On Investment, Descriptive Analytics, Law, Regulation, and Compliance, Trend Analysis, Customer Engagement
初级 · 课程 · 1-4 周

Universidad Austral
您将获得的技能: Google Ads, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Metric, Performance Analysis, Online Advertising, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Bidding, Content Strategy, Target Audience
初级 · 课程 · 1-4 周

您将获得的技能: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Marketing, Marketing Effectiveness, Search Engine Marketing, Online Advertising, Campaign Management, Digital Marketing, Marketing Strategies, Keyword Research, Product Marketing, Target Audience
中级 · 课程 · 1-4 周
Kennesaw State University
您将获得的技能: Marketing, MarTech, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Content Marketing, Consumer Behaviour, Digital Marketing, Branding, Digital Media Strategy, Digital Advertising
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: 写作, 生成式人工智能, 关键词研究, 技术战略, 搜索引擎优化, 网页内容, 网络分析和 SEO, 编辑, 内容战略, 博客, 内容开发与管理, 内容创作
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Strategic Marketing, Online Advertising, Performance Metric, Copywriting, Sales, Decision Making, Automation
初级 · 课程 · 1-4 周

Coursera
您将获得的技能: HubSpot CRM, 电子邮件营销, 营销分析, 客户参与, 仪表板, 客户关系管理 (CRM) 软件, 潜在客户开发, 营销自动化, 电子邮件自动化, ChatGPT, 营销策略, 关键绩效指标 (KPI), Prompt Engineering
中级 · 指导项目 · 不超过 2 小时

Coursera
您将获得的技能: 关键词研究, 搜索引擎优化, 内容战略, ChatGPT, 博客, Prompt Engineering, 内容创作
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Google Ads, Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Digital Advertising, Search Engine Marketing, Marketing
初级 · 指导项目 · 不超过 2 小时

您将获得的技能: Blogs, Content Creation, HubSpot CRM, Marketing Strategies, Customer Analysis, AI Personalization, MarTech, Marketing Automation, Customer Engagement, Email Marketing, Marketing Effectiveness, Marketing, Artificial Intelligence
中级 · 指导项目 · 不超过 2 小时

您将获得的技能: Google Ads, Content Performance Analysis, Advertising Campaigns, Performance Metric, Search Engine Marketing, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Measurement, Digital Advertising, Advertising, Marketing, Copywriting, Quality Assessment
初级 · 课程 · 1-3 个月